The Shopping Mall Suspended For A Month Has Been Recovered Online.

In the SARS period of 2003, because of its emergence, it accelerated the development of e-commerce, and also subverted the business mode of business. At the same time, we are pushing the shopping mall to develop below the line. We need more reforms to cater to the needs of consumers. Ten years later, the emergence of the new crown pneumonia epidemic has led to more and more physical businesses being affected.

According to the data, we can see that during the outbreak period, the passenger flow decreased by more than 70%, and the performance also showed a straight decline. Faced with this situation, many enterprises have adopted various emergency plans.

So there are a series of operations such as community marketing, live goods delivery, VR shopping mall, small program selling, cloud exhibition and so on. This is the self rescue method of the physical shopping center transfer line. At the same time, there are selling platforms for brand tenants. Through these scenes, we can see that the acceleration of convergence is changing.

Because of the cold and clear line, the online bustle has been created. Wanda Group, a leading commercial real estate company, is also actively promoting and bringing goods to businesses through its own WeChat small programs, official WeChat, friends circle and linkage group, hungry, shaking voice and so on. Some merchants are frankly saying that there is no law other than developing online businesses.

Under the outbreak of the new coronavirus, on the one hand, it is cold and clear shopping center, on the other hand, it is a family with large consumption demand. Therefore, strengthening the online shopping channels has become a good medicine for shopping centers.

At present, the marketing of shopping centers is mainly based on these two marketing modes. The first one is through the platform provided by the shopping center, to promote the micro signal of brand customer service, and to build the group by the brand itself. The second is that the shopping center is responsible for the establishment and operation of WeChat group. The brand side only needs to be responsible for selling goods.

Take Foshan south of the Five Ridges Tiandi as an example. Because of its good business conditions and its own online HEA, the online shopping mall has launched a large number of goods at a single price, and it can effectively and quickly sell the winter clothing inventory such as down garments, Wei clothes and so on. Gloria women's clothing store also uses a similar marketing mode, through launching a variety of marketing modes such as limited timed spike products and try live broadcast every day in the group.

In fact, whether it is the innovative mode of sales platform, live broadcast and community operation brought by this line, or the efficient service such as scene experience, product attributes, space operation and so on, the most important core is to satisfy the core needs of consumers.