The Spread Of The Epidemic Is Incarnating Small Businesses And Anchors.

Recently, due to the spread of the new coronavirus epidemic, many entities have suffered a lot of influence. In order to alleviate the impact of the current epidemic, many enterprises launched the focus of their employees to sell to the online, a lot of employees turned into a host, they sold online.

In February 11th, a clothing brand of a shopping center set up its own kill group. At half past one p.m., the customer service Beibei posted a message in the group. "Welcome to join our kill group!" We will provide online services by 5 professional fashion consultants. The kill time will start at 2 p.m. every day. Promote sales through this way.

You only need to chat privately with the shopping guide, confirm the size and transfer, and then wait for the delivery. The price of spike is usually 50 percent off or even 65% off of normal time. Even some of the salesmen turned into a anchors, though they were not proficient at first, but they tried to sell them through this more intuitive way.

Not only are they, but also the housing enterprises and the car companies have joined the army of micro businesses and live broadcasts.

Last May, intime began to cooperate with Taobao Tmall. At that time, many shopping guides had passed the "cloud cabinet elder sister plan" to sell live products. At the same time, Yintai also compares the live broadcast on the Internet to a new starting point.

Generally speaking, before a live shopping guide is launched, it will take at least 30 hours to prepare, and a special broker team will give them training. As a result of the outbreak of the epidemic, it has helped to promote a lot of shopping guides.

According to the data provided by Yintai, we can see that up to now, the first batch of Yintai shopping guide has been over 10000 minutes long, and the total amount of viewing has exceeded 100 thousand. Among them, a number of consumers who guided the 3 hours of live broadcast service was almost equal to the passenger flow of the six month service resumed. The sales generated by live broadcast on the Internet are almost equivalent to a week in the store.

Under the influence of the outbreak of new coronavirus, more and more enterprises will join the live broadcast. With the gradual resumption and recovery of offline entities, the online marketing mode that will be built up will continue to play its role.