Brand Year: Eagle Meets Disney

Recently, Eagle

The leasing mode has brought the gospel to a large number of small and medium-sized enterprises. In short, the small and medium sized enterprises with tight funds only need to go through the mortgage procedures, and can be introduced into the down payment mode with super low price or even free.

Equipment, "Eagle equipment, easy to use and inexpensive" brand image is impressive.

Some customers joked: "financial leasing has greatly reduced our concerns, and it seems that it is not all satisfying experience that we spend as much money as Disney Park does."

Yes, people all over the country are talking about Disney's luxury resort and expensive price. A box of popcorn costs 65 yuan, and a hamburger meal costs 75 yuan! This "sky price" is too strong for people.

However, it is also a brand strategy. The technology of "easy to use, not expensive" and Eagle Technology is not satisfying. It is only more affordable than "luxury" Disney. In 2016, it was a brand year with Eagle Technology, and Eagle Technology clearly realized that to do well in the brand, it is far from enough to do well in the production of the brand. To serve the users, we must have the spirit of ingenuity, continuous innovation and continuous improvement to make the brand valuable.

Paradise, so that brand awareness into the hearts of users.

Eagle technology has been established for ten years since its establishment in 2006. It has been developing and expanding in the competition with the mature brands in Europe and America. Once upon a time, a high tech cutting bed was surprisingly high. Just like the hot Disney paradise, some competitors tried to steal the market by stealing materials and reducing quality, but the final result was a crushing defeat.

And eagle's quality is never sluggish. In the healthy competition between the European and American cutting brands, and Eagle strict quality control body, a cutting knife, a bearing, and a belt are all subjected to more than ten or twenty tedious procedures.

And eagle, through the absorption and innovation of advanced technology, adhering to the unremitting pursuit of details, and with the great efforts of enterprises in technological research and development, and finding the best balance between the price and quality of Eagle designers and craftsmen, become one of the few enterprises that own independent intellectual property rights of CNC cutting machines in China. The cutting technology has filled the technical gap in China, and ultimately led to the decline of the overall price of the cutting equipment, so that Chinese clothing enterprises can afford it and make good use of it to enhance the international competitiveness of the entire Chinese garment industry.

Eagle Technology is now aiming at not only a product, but also the sole provider of clothing digital equipment in the world.

As we all know, Disney's foundation is film production, but box office income is only a small part of total income. Various derivatives, such as toys, games, theme parks and even tour troupes based on the IP image of Mickey Mouse and snow white, are much more expensive than the box office. This gives Disney brand almost all the items in the entertainment industry.

This year, and Eagle Technology will use the "industrial 4" and "Internet +" era of intelligent manufacturing, big data and other mainstream technology, to spend huge sums of money to build clothing intelligent factory, and this is also Eagle Technology in the "industry 4" process, the first to revolutionize the clothing customization, sales, to the back end of the factory manufacturing, processing, a comprehensive integration, and build a complete chain of clothing intelligent production, so that all links of garment production seamless link, realized the whole process not landing automation, intelligence, production efficiency and quality greatly improved, and completely subvert the traditional thinking.

Not only will clothing and hawk comprehensive solutions be applied to clothing, bags, shoes and hats, automotive interior, aerospace, furniture and other fields, so that production will not only achieve intellectualization and informationization, but also meet the needs of customization and mass production.

In 1960, the American Marketing Association's Dictionary of marketing terms defines such a brand: "brand is a name, term, symbol, symbol, and design, or their combination, whose purpose is to identify the product or service of a seller or a group of sellers, and distinguish them from competitors' products and services.

This definition emphasizes the most primitive function of the brand -- identification and distinction.

This year is the brand year of Eagle Technology. In the view of Eagle Technology, Disney's brand development in China has been successful in general. As early as 1986, Disney signed a historic license agreement with CCTV. Mickey Mouse and Tang Laoya's image was able to meet with Chinese audiences. It was precisely because of this generation's contact, recognition and love with Disney that it promoted the whirlwind of Disney's accession to China after 20 years.

Gradually building up is also heading in this direction. For countless brands, the technical solutions such as intelligent warehousing and logistics, hanging line production and 3D human body scanning are becoming more sophisticated. Both hawk technology users and users of Eagle technology users can get a good sense of experience from Eagle Technology. The design of the fashion consultant store system, like eagle technology, is designed with the goal of "enabling ordinary people to enjoy customized services". Just as Disney's exploding in China, consumers in China not only pay for the price, but pay for the experience, pay for culture, the market for high quality services, and the phenomenon of low price competition and rough manufacturing will be eliminated. And Eagle technology has been developing for 10 years, along with market reputation.

The significance of Disney's introduction to the mainland lies not only in mass entertainment, but also in Eagle Technology. Disney's brand strategy has far-reaching implications for the pformation and upgrading of China's manufacturing industry.