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Seven Wolves Men'S Clothing To Everyone Electric Business To Seize The Electricity Supplier Market

2016/6/13 9:07:00 91

Chinese Men'S Wear IndustrySeven Wolves Men'S ClothingRenrenBig DataElectricity Supplier Market

Recently, Chinese men's wear

Industry brand

SWSPORT, the sports brand of the seven wolves, announced that it will be stationed in everyone's electricity supplier, laying mobile social networking channels and grabbing young users.

It is understood that before SWSPORT has never entered the electricity supplier channels, and everyone electricity supplier cooperation is the first time the brand layout of the electricity supplier.

"Cooperation with everyone in the electricity industry is based on three considerations: first, the strong brand endorsement of the dot customers and the years of accumulated experience in WeChat's three level distribution field; two, the centralization of the enterprise strategy can maximize the value of SWSPORT's own brand; three is the heavy input of everyone in the big data mining area to the strategic value of the future brand in the mobile consumer ecology and the rational allocation of the overall resources of the enterprise" SWSPORT electric business division responsible person said.

Everyone electricity supplier responsible person said.

Garment industry

It is also one of the core plates of everyone's electricity business.

In the future, the two sides will jointly use mobile social networking providers to expand their brand influence through social fission sharing.

Reporters learned that Fujian seven wolf industrial Limited by Share Ltd led clothing development, production and sales, with "seven wolves" men's brand, is a brand operation as the core of the listed company.

It has a history of 26 years and has a high share in China's men's wear market.

In 2005, seven wolves entered the sporting goods industry, and the "SWSPORT" was officially set up to enter the market with the overall image of middle and high-end personal sports and leisure.

In August 2013, seven wolves set up a wholly owned subsidiary, Xiamen seven wolves.

Electronic Commerce

Limited company, mainly through the quarterly inventory sales, enter the online business.

In 2015, the seven wolf online business tried to carry out more sales of new electronic products, such as outdoor series, in undertaking the original inventory clearing function.

In 2015, the business revenue of the company's e-commerce business was about 700 million yuan, an increase of more than 60% over the same period last year.

It is understood that everyone electric business as a niche customer based on the new consumer ecology mobile social networking platform, is a social marketing way to help enterprises build brands, establish user communities, attract target traffic platform.


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