China'S Sporting Goods Industry Meets The "New National Product Era"

In April 25, 2016, the thirty-fourth China International Sporting Goods Fair ended in the Fujian Fuzhou Strait International Convention and Exhibition Center.

Following the first breakthrough of the Fuzhou sports Expo exhibition area last year for 120 thousand square meters and the attendance of more than 120 thousand people, the Expo has made a breakthrough in the scale of the exhibition and the signing area.

According to statistics, in the four day exhibition, more than 1200 enterprises signed up to participate in the exhibition. The exhibition area was 130 thousand square meters, and the contracted area of the enterprise reached 88 thousand square meters.

The sports Expo once again created history in Fuzhou.

In this annual industry event, the organizers divided the bodybuilding fair into 6 major exhibition areas: commercial household fitness equipment, facilities and construction, extreme outdoor sports leisure, massage and rehabilitation equipment, outdoor fitness path, ball games and net feather sports.

In addition, the rich and varied activities also let the sports Expo highlight the vitality of China's sporting goods industry.

During the Fuzhou sports Expo, the summit forum, interactive experience, performance exhibition, business negotiation, and the same time meeting have met the needs of different exhibitors.

Among them, the summit forum has become a real industry thinking leader.

This year's forum has extended the "1+2" model in past years, which is composed of three parallel plates, namely, China sports products industry annual summit, China fitness industry forum and China Stadium Development Forum.

Political officials, business elites and industry experts from the industry gathered in Rongcheng to express their views on the development trend of the industry in the Forum on the theme of "the new pattern of the great times."

At the annual summit of Chinese sporting goods industry, the director of the sports equipment and equipment center of the State Sports Administration, vice chairman and Secretary General of the China Sports Goods Industry Federation, Li Hua, issued a white paper on the development of China's sporting goods industry in 2015, and summarized the situation of the sports goods industry in China for the past year, and the key data of the past year's industry development.

He said that the supply side reform and China's manufacturing upgrading will promote sporting goods to enter the stage of "new domestic products".

The process of digitalization, networking and intellectualization of manufacturing capability of domestic brands will surely have the opportunity to deeply participate in international competition and win a wider new market with the status of "new domestic products".

In addition, in the fitness industry forum and the stadium development forum, many viewpoints of elite from all walks of life also collided in the forum.

Among them, "

"And" urban complex "become the core hot words of the two major forums.

Commercial household fitness equipment exhibition area still occupies half of the Expo.

This year, the number of exhibitors in fitness exhibition area has reached 458, with an area of 39 thousand square meters. The growth of 60% of the whole exhibition is concentrated in the exhibition area.

At this year's Expo, smart products have become the hottest product type of commercial home fitness equipment exhibition area.

Good families in Shenzhen have introduced oxygen therapy products at this exhibition.

This series of products has a special headset: earphone parts can listen to music, like the microphone tube is the oxygen outlet.

The body of the product is equipped with an oxygen generating machine. When the bodybuilder moves up, the oxygen generator begins to pipe oxygen through the pipe guide.

Zhang Jiahua, a good family chairman, said: "at ordinary times, the concentration of oxygen in the air is about 21%. The oxygen treatment products can breathe the oxygen with a concentration of about 28% to 33%, which is very useful for purifying air, filtering haze and improving the oxygen concentration in the air, especially for the older fitness workers."

In addition, the Polytron Technologies Inc of Beijing based on the promotion of Hawk Eye sports technology and equipment has launched the products of billiards Hawk Eye, tennis Hawk Eye and football Hawk Eye.

Xing Zhongxian, the company's CTO, said that the company is expanding into volleyball, basketball, ice and snow projects, hoping to provide services for broadcasting, referee, sports professional training and assessment, and assist coaches in teaching.

The biggest change in venues and facilities and exhibition areas is expansion. Compared with last year's single Pavilion, the venues and facilities of the Expo and the construction exhibition area occupied part of the 5, 6 and 7 Hall of the Fuzhou Strait International Convention and Exhibition Center. The exhibition area reached 22000 square meters, and became the second largest exhibition area after commercial fitness equipment exhibition area. It brought together 273 enterprises such as Taishan, Jinling and co creation.

In addition, the trend of further subdivision of the market is becoming more and more obvious. From the view of the distribution of the exhibition area, the venues and facilities and the exhibition area are subdivided into different areas, such as chronograph, greenhouse structure, lighting Seine and grandstand seats, swimming equipment, sports equipment, wood flooring, artificial grass, assembled floor and ground materials.

According to the State Council's opinions on speeding up the development of sports industry and promoting sports consumption, the average area of sports venues per person should reach 2 square meters by 2025. According to the sixth national sports venues census, the average sports area in China is 1.46 square meters.

The 0.54 square meter gap has not only released the huge energy inside the venue industry, but also made the industry more subdivided, which has brought broad imagination to the related industries.

In the overall structure and setup of the sports Expo, the interaction and participatory nature of enterprises is further emphasized, and the activities of enterprises themselves have increased significantly, and the activity system has developed towards a more professional and functional management direction.

In the face of the increasingly hot running market, the Organizing Committee of the body Expo has set up a road running area with the cooperation between Intel sports and Lok Hang Sports. It covers "running school", "happy running world", "physique detection area", "exhibitors exhibition area" and "off field competition area". Over 400 running friends from over ten running groups have participated in 5 km challenge, 10 km healthy running, running group relay challenge and so on.

The sports collection exhibition also did not miss this Expo.

For seventh years, the exhibition shows all kinds of sports treasures at the Expo.

As the director of the sports fair collection exhibition of the sports fair, and also the chairman of the sports collection collection Committee of the Chinese collectors association, Li Xiang said that this year's exhibits are undoubtedly higher than those of previous years.

The fitness exchange will provide systematic learning opportunities for students who are willing to pursue advanced studies in the fitness industry and get the latest information in the industry.

The three day course offers three different classes, including theoretical class, group exercise class and private education class, with a total of 70 courses.

It takes only 900 yuan to enroll students in any one course.

The exhibition hall is also bustling outside.

The peak company has brought the dry snow experience field for the exhibitors. The experience field of more than 500 square meters has attracted many southern tourists to stop and experience.

In the field of dry snow experience, the cage tennis courts covering 200 square meters are equally fresh.

Chief executive Lu Zheng said: "cage tennis is very popular in Spain, and there are even professional league matches.

Cage tennis is very good, and I hope more people will participate in this sport.

At the same time, the sports Expo and Jingdong outdoor channel continue to carry out deep cooperation to help sporting goods companies further expand online sales channels, and open up two online and offline sales platform.

During the exhibition, consumers can get the special discount through the way of scanning code online.

After the exhibition, the goods will be delivered to the doorway by express delivery, so as to achieve seamless connection between the line and the line.

The success of this Expo is inseparable from the careful preparation of the organizers.

Compared with last year, the sports fair has improved significantly in terms of exhibition, publicity, audience invitation, business negotiation and so on.

Last year, the organizing committee did its best to improve the traffic and network construction of inadequate venues.

It is understood that next year the Expo will be moved to Shanghai National Convention and Exhibition Center.

At the 2017 Shanghai Expo, we are ready to witness more surprises in the development of China's sporting goods industry.

The limit and outdoor exhibition area at No. 7 exhibition hall can be described as "cool".

In the past 2015, the domestic roller skating industry showed a downward trend, but at the same time, with the opportunity to win the Winter Olympic Games, the production and sales enterprises such as skates and snow shoes received more attention from the public.

At the current sports Expo, the words "core generation", "intelligent" and "roller skating 4 revolution" have become the most prominent signs before many roller skating enterprises.

Guangdong Sen Hai introduced the new roller skates to achieve a new upgrade from two aspects of hardware and software.

In terms of hardware, roller skates will be installed and reconstructed through chips to complete functions that ordinary products can not perform before, such as location finding, data acquisition and so on.

At the same time, the addition and upgrading of photoelectric system also make the appearance of roller skating shoes more gorgeous and sci-fi.

In the aspect of software intellectualization, by adjusting the function of APP software, skating players can better experience intelligent life, such as social networking, competition, registration, learning and communication.

At the same time, Guangdong Dongguan Baolong sporting goods Co., Ltd. launched the dry land ice hockey is particularly attracting attention.

In order to meet the theme of Beijing Winter Olympic "technology Olympics" and "Green Olympics", the products produced by enterprises are widely used in environmental protection materials.

It provides consumers with the data capture and skating distance analysis of the movement process, and shares these data to their friends circle in real time, thereby increasing the pleasure of project participation.

The sports and leisure exhibition area has also changed in the current sports Expo. The exhibition area changed to the name of "sportswear" and changed to "sports leisure" exhibition area.

On the one hand, the change of name brings more possibilities to the exhibitors in the exhibition area, effectively solves the bottleneck of the exhibition in the sports footwear industry, and on the other hand, the change of "sportswear" to "sports and leisure" also seems to show that the sports Expo is reading and understanding sports again.

As the main partner of the running park area, Intel sports is the first sports brand collection retailer participating in the Expo.

Different from common brand stores.

The way of product division is not determined by brand and price, but according to the type and function of sports.

Today, online stores are becoming more and more difficult. Today, the retail stores which focus on one-stop shopping and consumption experience, represented by Intel sports and Decathlon, have become the trend of offline consumption.

The accurate grasp of the atmosphere of the times will be the key to the pmission of healthy lifestyles and ideas to the audience.

Massage rehabilitation equipment and outdoor fitness path exhibition area is located at No. 9 exhibition hall, although the area is not large, but the exhibition area's hot degree is not lost to other pavilions.

There are nearly more than 80 well-known massage and rehabilitation equipment enterprises including Iyoshi Yasu, Jiu Gong, Hao Zhonghao, Kangtai, Sen Ling and Song Dian.

Intellectualization, miniaturization and family style have become the development trend of the industry.

The intelligent massage chair released by Song Dian uses invisible technology -- wireless mobile phone manipulation technology, not only can adjust the height of massage chair, massage speed, massage intensity, but also can collect and measure health data, and truly realize the effective docking of "Internet +" and "big data" concepts with offline products.

Net feather sports and ball games exhibition area were merged in one exhibition area.

In the category of net plume sports, big companies are stepping up the layout of the Chinese market.

One of the most representative is the return of the badminton giant Yonex to the Expo, and highlights the latest series of products "double-edged" series products.

At the same time, Shenzhen SOTX sporting goods Co., Ltd. launched the intelligent badminton racket at the sports Expo, adding intelligent hardware and smart chips to the racket, without affecting the appearance and feel, it can directly reflect a series of technical indicators of users playing.

In the category of ball games, football products become worthy stars.

Basketball giant Spalding also announced the entry into the Chinese football and rugby market by the sports fair.

Spalding, general manager of sporting goods (China) Co., Ltd., Hou Wentong, said: "ball equipment is the core technology of Spalding. Spalding hopes to take advantage of his own advantages and gradually take a firm foothold in the football market."