Guess Will Pay More Attention To Business Development In Asia

Guess, which focused on cowboy clothing, fell to $12 million 400 thousand in the third quarter, to 15 cents per share, and 13 cents per share at the exchange rate.

Compared with the same period last year, the total profit in the third quarter of last year was 20 million 800 thousand dollars, and the profit per share was 24 cents.

Although profits fell in the third quarter, earnings per share were still higher than analysts' earnings of 11 cents per share, and share prices rose 3.8% to 20.29 dollars in after hours trading.

Guess forecasts earnings of 53 cents to 62 cents per share in the fourth quarter, and analysts expect earnings of 59 cents per share.

Revenue is expected to rise by 1.

5%.

The company expects sales in Europe to continue to lead in other regions.

The company's chief financial officer, Sandeep Reddy, said that after the terrorist attacks in Paris,

Sales in Europe have moderated, but the impact is lower than expected.

By the end of October 31st, Guess fell 11.7% to $521 million in the third quarter, down 4% on the basis of a constant exchange rate.

By region, on the basis of constant exchange rate, retail sales in the United States dropped by 7%, wholesale business fell by 12%, and Europe dropped by 15%, while Asia dropped 17%.

Guess company CEO

The overall performance of the third quarter exceeded the company's expectations. Retail sales in Europe were particularly strong, showing double-digit growth. This is the first double-digit growth of Guess in Europe in the past five years.

Victor Herrero worked.

CEO in Greater China joined the Guess company in July this year. He stressed that the company will enhance the sales quality and marketing organization, strengthen the culture of purpose and responsibility, and pay more attention to the business development in Asia.

Victor Herrero points out: "I am a person who is very concerned about the organization and implementation, so that we can achieve the successful promotion of the company strategy."

Herrero said in a telephone interview: "now the biggest change of Guess is the visual merchandising of our shop windows, and our store pays more attention to the diversity of the best seller and our brand.

The most important element of managing a store is the pace of replenishing inventory, which is the top priority.

We want to ensure that the speed of products from production to shelf shelves is very fast, and the supply information should be delivered to the company headquarters in time.