The School Uniform Market May Be Another Way To Solve The Dilemma.

Inspecting the history of world industrial development, we can see that almost all developed countries such as the United Kingdom, the United States, Japan and other developed countries rely on the textile and garment industry, and the "four little dragons" of Asia have also promoted industrialization with the textile and garment industry.

However, with the development of the national economy, the position of textile and garment industry in the national economy has begun to decline.

And as

In the past ten years, the market of professional wear has also gone through from blank to independent, from self to self, from self to fierce market competition.

Now, according to the market survey data of China Apparel Association, it is predicted that the market of professional wear will experience a larger market shuffle in the future, and a large number of brand will not exist, and the brands that survive will face a lot of embarrassing situations.

The cold winter brought by this embarrassing situation is now spreading across the country.

How to get out of the cold winter and find a new dawn as soon as possible has become a common problem for many enterprises and businesses.

On the other hand, the government has introduced some new policies for school uniforms to let the school uniform resemblance to the professional uniforms come into the spring. Many school uniform design competitions are in full swing, and the powerful school uniform brand can also emerge in the pattern of "face pockets".

"The school uniform market may be resolved.

Another channel for difficulties.

A senior career dress agent told reporters.

School uniform is mainly worn by primary and middle school students. At present, there are about 220 million primary and secondary school students in China. The demand for uniforms is huge.

According to the Ministry of education data, in 2014, there were 40 million 507 thousand and 100 preschool children in the country, 138 million students in Compulsory Education (primary and junior high school), 394 thousand and 900 students in special education, 41 million 706 thousand and 500 students in high school and 220 million students in the high school level.

In July 2015, the Ministry of education, the General Administration of industry and commerce, the General Administration of quality supervision and quarantine and the National Standards Committee jointly issued the opinions on Further Strengthening the management of school uniforms for primary and secondary school students.

This move is still regarded as a "spring breeze" for the reform of school uniform in the mainstream of "face pocket". Meanwhile, it has triggered a new sense of awakening and ideological collision of school uniform aesthetic consciousness.

School uniform market demand has been in existence since 90s of last century. It is relatively constant as a trickle of streams. Due to the reduction of birth rate in the past decade, the number of primary and secondary school students in China will not necessarily increase. However, in the context of new consumption upgrading, the consumption level of single students and families has improved, and the category of traditional school clothes needs to be updated urgently, which means that the school uniform market still has great potential for growth.

According to the state information center, China's

The price is uneven. Most of them are between 80 yuan -100 yuan and less than 80 yuan, and seldom reach 180 yuan per set. In the eastern region with higher economic level, the ratio of school clothes to more than 100 yuan is more than 40%; if the scale of 220 million or 150 yuan is the standard, the school market in our country will have 33 billion market scale.

First of all, it is to make school uniform customers, the contact group is relatively high-end, most school principals and leaders are of high quality, so the risk is correspondingly better. As long as the product is good, it is convincing; secondly, the school uniform customers are very stable, and the school's purchase will go on every year. Once the trust relationship is established, the sustainability of the project will be very high. Three, the value and sense of achievement that this industry brings to you.

With the school uniform culture, we will nurture the next generation of children's growth and provide them with safe, beautiful and comfortable school uniforms. This will become the biggest driving force in many enterprises that adhere to the strength produced by school uniforms.

This is the most representative of Eaton Ji De, "the first brand of Chinese school uniform". From the beginning of the founding, the edge of business, the sales volume exceeded 300 million in 2014, and now the domestic market covers nearly 29 provincial-level administrative regions and more than 100 large and medium-sized cities. From the initial mission of "Chinese campus dress change", to today's "world school uniform factory" and "Chinese school uniform leader"...

Eaton sticks to his values and quality assurance. Eaton also develops a blue ocean market characterized by business intelligence and brand operation. There are few heavyweight rivals in the industry.