Can The Garment Brand Succeed Under The Counter Attack Line?

In fact, the reporter learned that the initial language was not the first offline store in Shandong, and its main brand, Yin man, set up many entity stores three years ago, mainly in two or three cities in the north, such as Shandong, Inner Mongolia, Anhui and Anhui.

"The degree of online shopping in Jiangsu, Zhejiang and Shanghai is high, and the electricity supplier is developed, so it is not suitable for us to open a physical store."

At that time, Fang Jianhua, the founder of the brand, told the media.

However, yesterday in an interview with reporters, Xu Xianling did not want to talk much about the stores he had opened previously.

He said that the previous store was only a trial market for the company, and he confirmed to reporters that only one primary shop in the group was directly operated.

"But we will also open this year's line shops of Inman. The specific quantities and business models are not convenient to disclose at the moment."

"Online brand online has been successful. I haven't heard of any success stories yet."

Cheng Weixiong, general manager of Shanghai Liang Qi Brand Management Co., Ltd. said, "I find it very difficult. (Internet) inertial thinking determines their simplification of the entity store complexity."

In February this year, the La Natsu Bell clothing Limited by Share Ltd of Shanghai announced that it would buy about seven of Hangzhou's online brand 45% at a total cost of 135 million yuan.

Following the signing of the equity pfer agreement, La Natsu Bell Fang will inject $65 million into the seven grid. After the completion of the paction, La Natsu Bell will hold a seven stake of 54.05%.

La Natsu Bell, executive vice president Wang Yong confirmed to reporters yesterday that he did not consider opening seven grid.

Does the company focus more on its original brand?

Wang Yong said that whether online to offline or offline, "different genes are needed and challenges are great."

Though many

They all move to the offline stores, but there are also choices to take root, such as the Korean clothing house.

In 2014, Han Du Yi house won Tmall women's "double eleven", "double 12" and the whole year.

The "three crown" of trading volume.

Official figures show that its sales in 2014 were 1 billion 570 million yuan, 1 billion yuan in 2013 and 600 million yuan in 2012, compared with the 3 million yuan annual sales growth in 2008.

"At present, we have no plan to open shop under the line. Our first task is to contribute to China a first-class pure Internet brand."

Hu Jindong, a Korean electronics company limited, told reporters that "we believe that the Internet giant will be born in the Internet age. It will be able to compete with the offline brands and even surpass the offline brands."