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It'S Not Good To Sell Only The Style You Like.

2015/1/16 19:40:00 17

StyleMarketingStrategy

Phenomenon:

  

Shopping guide

Each garment has its own judgement and preferences, and only sells products that they consider good to sell.

The style that sells likes sells well, the style that does not like can not sell, shopping guide to oneself judgement more "self-confidence".

In the end, a vicious circle has backlog a lot of unsalable funds.

Countermeasures:

1, make "no money" for employees.

Sale

Index.

Act as

achievement

One of the assessment criteria.

Analyze the store's goods in advance, and select the style that the store store is large, and the employees don't take the initiative to carry out the sale.

2, incentive policies for employees.

If the employee's "no money" is up to the sales volume, cash or items are rewarded to encourage staff to sell the style that they did not want to sell voluntarily.

3, smooth unsalable sales for sale.

We can do some dress matching for the employees who are not active, and choose some excellent matching programs to promote them.

A series of matching programs on Monday, changing the style of the main push and match each day.

4, early employees can be allowed to participate in the payment.

Conduct public opinion surveys, employee opinion integration and so on; because of early involvement, employees will be more active and active in mining later "sales".

Related links:

1, the store rate is low, big gap with the competitors - give yourself twenty minutes, go out of the shop, enter the competitor's shop, see what the guests are buying, then go back to your shop and see if our main goods are the customers' needs? If not, immediately tune up.

If so, the guests will definitely enter the store.

2, the weather is bad again - as long as there are people on the street, there will be demand. Can our shops and goods meet the needs of the guests? Do you observe carefully at the front of the shop and in front of the window? Is there any adjustment plan?

3. low turnover and poor purchasing power. How much time do you need to teach your skills every day? Are you just waiting for business or even chatting with employees?

4, after adjustment, there is still a gap between business and ideal.

VIP development, store VIP maintenance, activity notice, new product advisory notice, SMS, telephone invitation, have you done all these?


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