How To Grasp The Psychology Of Consumers

When customers find a style with a little feeling, they need some time to consider.

You need to have a clearer understanding when you haven't decided to try it on.

Characteristics, and at this point, shopping guide is not to help customers introduce the characteristics of the style of doubt, but to urge the fitting. This situation can easily lead to the interruption of the way of thinking of customers. Therefore, they will give up walking, especially those wearing winter clothes that are not convenient to wear.

In addition, due to

The shopping guide of the franchisee has many services which are too enthusiastic to cause customers' customary revulsion. Customers will often see the shopping guide coming along, and the habit of subconscious goes away.

Problem analysis:

"Hello, then look at other styles!"

Guided by the interruption of shopping guide, the recommendation of shopping guide is basically the same as that.

If customers leave because they don't like the shopping guide's interruption, this will not only do nothing, but will speed up the customers' leaving the shop.

"Hello, how do you know if you don't try?" as a starting point of interaction with customer sales, this language is too rigid. If customers really want to try, they will try, and do not need to teach by purchasing.

The reason why customers hesitate is because they haven't thought about it yet. Such language makes customers feel very far away from shopping guide, causing customers to reverse their psychology and turn away.

Shopping guide is ignored. This is a way that looks bad but actually is smart. Though it can't help customers, at least it gives customers room for thinking and freedom. But as a matter of promotion, this practice is not the most appropriate.

If the guide is not sure of the idea of the customer at this time, it is easy to approach the customer on the basis of understanding the style of the product and combining the shape of the customer.

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1, enter the shop rate is low, and the gap between competitors is big - give yourself twenty minutes, walk out of the store, enter the competitor's shop, see what the guests are buying, then go back to your shop to see if our main products are guests' needs. If not, adjust them immediately.

If so, the guests will definitely enter the store.

2, the weather is bad again - as long as there are people on the street, there will be demand. Can our shops and goods meet the needs of the guests? Do you observe carefully at the front of the shop and in front of the window? Is there any adjustment plan?

3. low turnover and poor purchasing power. How much time do you need to teach your skills every day? Are you just waiting for business or even chatting with employees?

4, after adjustment, there is still a gap between business and ideal.

VIP development, store VIP maintenance, activity notice, new product advisory notice, SMS, telephone invitation, have you done all these?