Quanzhou'S Local Shoes And Clothing Brands Are Keen On Entertainment Marketing.

< p > under the context of modern marketing, it is easy to find that entertainment marketing with humanistic spirit is gradually becoming the popular way to spread many brands nowadays.

Quanzhou's local brand has also changed the brand promotion mode of "star + TV advertising" in the past, adopting brand advertising in TV, film, network and other media.

Recently, the TV program "Daddy where to go" hot screen, the sharp smell of the brand, seize the opportunity, Tianlun Tian, lion brand, St.

Suddenly, if the spring breeze comes, the earth people can't stop it. It seems that the spring of entertainment marketing has arrived ahead of schedule.

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< p > < strong > multivariate promotion brand business entertainment entertainment marketing < /strong > /p >

< p > compared with the naked hard ads, many latent marketing methods are becoming more popular. < a href= "//www.sjfzxm.com/news/index_p.asp > > Quanzhou < /a > the brand spreads the brand" /p "by means of famous variety shows, sponsoring concerts, film and television, etc.

< p > brand advertisement is becoming a sword of brand promotion in spring enterprises.

Compared with naked hard ads, many latent marketing methods are becoming increasingly popular, and Quanzhou enterprises have embarked on a new road of diversified marketing.

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< p > < strong > Title variety show < /strong > /p >

< p > "is XTEP moving up day by day? Is XTEP moving up day by day, that is, XTEP goes up day by day!" it turns out that XTEP is going up day by day! Well, it is the XTEP that goes up day by day.

Wang Han, Qian Feng, and so on, repeatedly mentioned the opening ceremony of XTEP XTEP, which is regarded as a classic case of brand marketing.

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In the second years since P started broadcasting day by day, XTEP has been the naming merchant of this program for 5 years now.

In the eyes of many people, XTEP and "day to day" have become a whole. When it comes to "day to day up", you will unconsciously think of < a href= "//www.sjfzxm.com/news/index_x.asp" > XTEP < /a >.

The reason why he spent a lot of money in the five consecutive years of advertising doubling is explaining that ye Qi, senior vice president of XTEP (China) Limited, explained that "the degree of coincidence with the brand is relatively high."

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"P" is not unique, and the name of a variety show is "a href=" "//www.sjfzxm.com/news/index_x.asp" > 361 < /a >.

This year's 361 degree children's wear together with the Golden Eagle cartoon, the title of "new Chinese sound generation".

"Brand naming is the top priority in brand promotion planning. It is no longer a simple advertising film or an implantable advertising mode."

Chen Zhicheng, general manager of the 361 degree (China) Limited children's wear business center, thinks that naming can directly reflect the brand information directly in the program, giving people a clear view, and the effect is the most ideal.

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< p > this year, Starling has also launched a fierce "attack" on the deep marketing methods such as entertainment marketing and network interactive marketing. With the help of the brand communication power of "happy girl" and "extreme sports competition", the Hunan entertainment satellite entertainment entertainment program has joined hands to establish the eight elder brother entertainment marketing strategic alliance.

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< p > < strong > investment photography film > /strong > /p >

< p > in fact, the entertainment marketing of Quanzhou enterprises has become more and more scale and attracted the attention of the industry.

Last year, the left bank costumes invested 10 million yuan to invest in the gorgeous family. It is an attempt to carry out all-round and in-depth cooperation between Chinese garment enterprises and large professional film companies. In the past, clothing enterprises were generally limited to the conventional means of sponsoring clothing and naming.

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Hong Jinshan, chief executive officer of the left bank costumes, said, "the target audience of the gorgeous family is very consistent with the fashionable and dynamic characteristics of the left bank fashion. We can achieve the brand implantation through P and lock more young consumers."

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P is not only the costumes on the left bank.

Since last year, a number of Quanzhou clothing enterprises have invested in the "electric shock" entertainment industry. CABBEEN clothing launched the first inspirational micro film of the domestic clothing industry, "Maple Street 33", and the wolf family's ten million yuan "smashed" to music network.

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< p > "the idea of this program coincides with the fashion design concept of the wolf family and the brand spirit of" dare to challenge ".

Shi Hairong, chairman of the wolf family, said that the choice of the strategic cooperation with the music network is not only the strong user share of the music network, but also because of the stronger and future potential of the music network, including its self-made program team and the rich resources of the artists.

Shi Hairong said, "the cooperation between wolf family and music is only a beginning. What we hope to do is to interact with each other and interact with resources. In the future, we will have deeper cooperation methods such as implantation, binding propaganda and so on."

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< p > in fact, investment movie and television has become a trend, the earliest Hollywood film "Transformers" on the debut of the "a href=" //www.sjfzxm.com/news/index_x.asp "Metersbonwe < /a", and then to Fujian clothing, including PEAK, lilun, nunchi, seven wolves, nine Mu Wang and other enterprises, through the micro-blog, video sites on the rise of micro films, but also shows strong communication force.

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