Liu Qiongying Leads SHEME Brand To Enter The World Stage

　　 Chengdu Make high-quality products to go to the global market

As early as 2009, at the inauguration ceremony of President Obama of the United States, Mrs. Obama once wore a pair of women's shoes produced by Chengdu Epeland Shoes Factory, which attracted the attention of the global industry, and also opened the prelude of "Made in Chengdu" boutiques on the world stage.

The reporter learned from the management committee of Wuhou New Town in Chengdu that China, located in Chengdu Women's Shoes The city can be described as Crouching Tiger, Hidden Dragon, KENZO, GUSEE and other world famous OEM factories are hidden here, and some factories also have close cooperation with the German Shoes Association. SHEME is also a member of the Women's Shoes City of China, but has kept silent about "Made in Chengdu".

In Chengdu, there is more than one brand that targets global goals. Jiayi Yacang, founded in 2011, is a brand with jadeite as its selling point. At the initial stage of its establishment, Jiayi Yazang spared no expense to participate in the first luxury goods exhibition in Chengdu. The combination of traditional products and fashion technology made Jiayi Yazang famous. Because of its successful operation, Yu Li, the founder, founded another brand this year, Miaoxiang Yacang, to create a series of high-quality agarwood, aiming at the whole country and even the world.

In order to SHEME On the world stage, Liu Qiongying led the team to do a lot of hard work and spent a lot of energy and financial resources. SHEME has been seen in London Fashion Week, Paris Fashion Week tasting, and German celebrities circle. SHEME not only opens stores in fashion landmarks in Shanghai and Beijing, but also plans to enter Hong Kong, New York and London markets.

Relevant personnel of Wuhou New Town Management Committee said that taking the international marketing route, opening a flagship store of self operated brands, and presenting brand concept creativity and product display on site can greatly enhance the image and international status of Chengdu brands.

　 The behind the scenes promoter is not inferior to the international standard

Brand strength is the key to the development of a brand. Is it possible to get things done with money? It's not that simple!

Liu Qiongying said frankly that in order to create a brand, SHEME created the brand concept of "the art of walking", and hired former Chanel designers, former KENZO designers and other talents with high salaries. With the participation of top Italian, French and Canadian designers and the full supervision and inspection of Italian product directors, SHEME has successfully captured the hearts of some high-end consumers. Cherie Blair, the wife of the former British Prime Minister, once lamented that SHEME is a beautiful work of art.

Yu Li, the managing director of Jiayi Yazang and Miaoxiang Yazang, has the same idea. In order to create these two brands, Yu Li will design and produce them for the guests. She graduated from the American Gem Research Institute and obtained the certificates of jewelry appraiser, jewelry designer and jewelry craftsman. There are only a few jewelry experts who have three authoritative certificates at the same time in China. Many of the world's top jewelry designers graduated from the school, and the famous Chinese jewelry designer Wan Baobao is also an alumnus.

　　 Positioning Chinese tradition and catering to the world trend

Quality is an important guarantee of high-quality goods. In addition to focusing on product quality, the high-quality goods industry is more importantly interested in styles, which is also the first impression of customers on products. Jiayi Yacang can quickly seize the jadeite market, which is also inseparable from its western style design. "Although our products are made of traditional Chinese materials such as jadeite and jade, many styles are mixed with western art, which is very popular with consumers, especially young consumers."