Zhang Yimou Had A Good Lesson For Shoe Companies.

Let's take a look at the 2008 puncher, the 2008 Taijiquan, the three thousand disciples of Confucius in the opening ceremony of the Beijing Olympic Games.

Zhang Yimou said: "the climax of all large-scale activities is not caused by the situation of ten thousand people calling together.

That will make the scene boiling.

In addition to the tactics of the people's sea, the camps of the Chinese guests during the Beijing Olympic Games, MM's camp is probably another fascinating scenery that attracts the attention of the world's audience since the Olympic Games. MM are all tall and attractive, and can be said to be beautiful women.

According to statistics, the number of Chinese audiences who only watch the opening ceremony of the Beijing Olympic Games is as high as 870 million, and the number of people in the world is more than 4 billion.

Marketing is just doing momentum and doing service. Zhang Yimou always has a good lesson in shoe marketing, and shoe marketing should learn from old people.

Of course, the marketing strategy of human sea is relative. As long as we have an advantage in people's momentum, we have the characteristics of human sea tactics.

First, let's talk about the advantages of talented people: the main channel of shoe industry is: headquarters, agencies or direct offices (branch offices) -- stores, offices and cabinets, customers. Several years ago, China's footwear industry made use of the strength of the Chinese sea to complete industrial accumulation. In recent years, China's labor costs have risen, and this manufacturing advantage is being challenged. At this time, the brand awareness of the bosses' bosses is awakening in the face of danger. They have introduced many professional management processes of the consulting profession and invested a lot of manpower, material resources and financial resources in terminal construction, because the release and output of the brand in the terminal are directly related to where the shoe companies are going to win.

The marketing strategy of "sea of people" in shoe marketing is to distribute marketing personnel to the agency or directly run (Branch), such as market management, training Commissioner, supervision manager and so on. The owners of exclusive stores, offices and cabinets will have a hundred times confidence in the "courtesy" of such a sea of people. Solving some market problems is no longer the embarrassment of the original, or even a deep gap between the two sides.

For example, in the second half of this year, the Beijing Office of a well-known shoe enterprise has made great efforts to carry out piecewise management of the Inner Mongolia part and the Hebei part under the Beijing office, increasing more marketing talents than competitors, and breaking through the regional market of Beijing offices with the help of people's sea tactics, strengthening the terminal training and early warning management of daily non-profit factors.

In reality, the agency in many parts of the Group operates in this way, and human sea tactics have become the highlight of this company's operation market.

Think about it, each agency or direct office's piece tube is calculated by 5-10 staff members, according to thirty such units in the whole country, the marketing team of the middle route reaches about 150-300 people.

Assuming that there are more than 3000 terminals in the country, then the average person is responsible for 10-20 or so of the terminal work. This density is the "crowd besieged city" strategy. At present, shoe enterprises generally do not have this kind of density for medium and small shoe enterprises.

Next, we will talk about the opening up of stores, offices and cabinets, and the major sales promotion activities. The purpose of our business is to create a "sea of people" and create the magnetic effect generated by many people. This is called "popular creativity".

As early as in 2000, in order to celebrate the "May 1" International Labor Day, a well-known shoe manufacturer in Wenzhou promised that the number of "RMB 51" would be doubled in Zhejiang stores.

The promotion campaign triggered a rare rush to buy leather shoes in the Zhejiang market. People queued up to buy shoes, and the stores were crowded and crowded.

Through such a plan, from April 29, 2000 to May 1st, in just three days, the sales of this brand of leather shoes in the province of Zhejiang amounted to about 18000000 yuan.

Some media claimed: "this promotion, stores sell only shelves and guide buyers!"

Walking on the street, pedestrians carrying the brand shoes can be seen everywhere.

It can be seen that the popularity of this brand's holiday promotion brings more customers to accept this brand, and the brand is popular in Zhejiang market.

Therefore, Zhang Yimou's human sea strategy has provided a good lesson for shoes companies, and shoe marketing should learn from old people.