The Introduction Of Fashion Brands Has Become An Important Counterweight For Sports Brands.

< p > in today's prevalence of "fast fashion", both international and domestic sports "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "brand has been impacted.

Change and pform into the key word of sports brand.

According to reports, in pursuit of faster response speed, Adidas, a sports brand giant, has "dug" some of the talents from H&M, ZARA and other fast fashion brands.

This may mean that Adidas will accelerate the pace of product design and shelves in the future.

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< p > a war between sports brand and fast fashion brand is no longer a smoke.

The traditional sportswear from the order to the listing cycle is relatively long, so fast fashion, electricity providers constitute a great pressure on them, improving the speed of goods supply is an objective demand.

It is no doubt a quick way to learn from the design and production experience of fast fashion brands for sports brands that have certain room for development in the fashion industry.

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< p > in the face of fast fashion brand's "Baotuan" competition, sports brand is also unable to sit on the table. Launching fashion brands and increasing the proportion of fashion products has become an important counterweight for sports brands to break through.

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Last year, Adidas achieved 15% performance growth in the Chinese market, which contributed greatly to the pformation of fashion in P.

Gao Jiali, managing director of Adidas group Greater China, admitted that sports and fashion can bring growth to Adidas.

And domestic sports brands also take note of the trend. "Big brother" Lining brand launched sports fashion series of men's jeans, all kinds of accessories, Hongxing Erke "V collar T" also brings consumers a new lively, light and fashionable feeling.

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< p > but it is still unknown whether the sports brand pformation can be as fast as the fashion brand.

The turnover period of fast fashion brand goods is usually 20 days. For sports brand, to achieve this speed, the supply chain and distribution mode have to make great changes. This will be a big challenge.

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< p > we all know that sports brands can not go all the way to fast fashion, because they have their own niche market, but they have begun to learn from the fast fashion mode in their business strategy.

If we want to learn from fast fashion brands, we need to solve structural problems, not only to solve the problem of time limitation, such as the cooperation relationship with suppliers, the proportion of private warehouses, etc., otherwise, they will probably become "grenade imitating missiles".

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< p > China's "light sports" consumer market is very large. Under the background of huge market demand, the fashion pformation of sports brands will become more obvious.

However, as a sports brand, it must be able to stand on the professional function of the product, and then make breakthroughs in fashion, so that consumers can be recognized.

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