The Mass Consumer Market Has Always Had Strong Potential For Development.

< p > the mass consumer market has always had strong potential for development. Whether it is the middle class in the big cities, the white-collar workers in cities, or the salaried class and the ordinary citizens in the two or three line cities, they all belong to the main group of mass consumption and occupy the largest share of the consumer market.

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< p > no doubt, aiming at this target market crowd, we can have the opportunity to develop the market.

The most famous world brands such as P & G, Coca-Cola, WAL-MART and so on are to locate the target population in the mass market, attract the masses of consumers to buy with the price of civilians, thus rapidly occupying the market, and the successful example of sales and market share leading continuously.

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< p > in the home textile industry, speaking of the popular home textile brand, the first thing to do is to love home textiles. In recent years, many domestic textiles have enjoyed great success in market expansion and terminal sales, all of which owes much to the precise positioning of home textiles and fashion home textiles.

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At the beginning of its establishment, P has been determined to become the leading brand of fashion home textiles in the industry. Over the past ten years, it has been fond of home textiles to insist on "providing fashion and quality at the best price". It has been developing steadily and rapidly in the development path of high and medium price market with high cost performance parity, and has become a fast growing industry star.

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< p > more than three or four brands of popular brands not only enjoy high popularity and market share in large and medium-sized cities, but also the brand has penetrated into the general line of the market, such as cities, counties, towns and so on. This is the unique advantage that many home textile brands can not compare.

By the end of 2011, much of the love of home textiles had made greater breakthroughs in marketing data or store development, with sales exceeding one billion yuan and more than 1000 stores.

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< p > 2012, many domestic textile companies still maintained a good momentum of development. They had good performances in new stores and terminal sales, and fully demonstrated the unique advantages of brand positioning in the mass market.

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