Ruian Has Become The Country'S Shoe Safety Production Base.

< p > in Ruian Rong Guang group safety < a target= "_blank" href= "//www.sjfzxm.com/" > shoe < /a > factory, 4 container cars are busy loading in the storage area of the factory.

The goods are exported to Russia.

At present, Rong Guang's safety shoes are mainly exported to Europe, South Africa, the Middle East and other countries and regions.

The high-end multi-functional safety shoes exported to Britain and Russia have reached 400 thousand pairs and about 500000 pairs respectively.

Pan Daoyao, deputy general manager of the company, said.

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< p > the booming production scene of Rong Guang group is only a small epitome of Ruian's safety footwear industry.

Ten years of gathering and development, from scratch, from small to large, Ruian has become the country's shoe safety production base.

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< p > according to the person in charge of Ruian shoe leather industry association, in the past ten years, Ruian's safety footwear industry has developed rapidly, and the scale of production capacity has grown from small to large, gathering and developing.

The output of Sena group exceeded 450 million yuan.

According to incomplete statistics, at present, there are more than 40 safety shoe scale enterprises, more than 160 professional production lines, of which 1/3 of the imported advanced production lines are imported, and the annual production capacity of safety shoes can reach about 60000000 pairs, and the output value exceeds 7 billion yuan.

In 2011, the city's safety shoes reached 35 million pairs, accounting for about 50% of the total safety footwear output in the country.

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< p > the secret of making safety shoes bigger and stronger. Insiders say that entrepreneurs have seized the lead consciousness of business opportunities.

Wenzhou Huayu safety protection products Co., Ltd. is a newly established professional manufacturer of safety shoes, but it is a small celebrity in the industry.

Mister Xie Ding is a famous marketing elite in the domestic safety footwear industry.

He also has a unique product positioning for his company.

"Our products gradually develop towards high technology content, to portability, comfort and versatile."

Xie Ding told reporters that at present, the average price of their exported safety shoes is around 45 dollars, which is rare in the national safety footwear industry.

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< p > Ruian safety shoes launched a high price product market, mainly in the manufacturing process and product development before the market.

According to Liu Mengyu, chief technology officer of the safety shoe factory of Rong Guang group, in less than 3 years, the safety shoes of Ruian have introduced all kinds of new product shoes, such as casting molding, cold bonding molding, rubber injection, sewing bottom molding shoes, antistatic, anti puncture, anti smashing, acid and alkali resistant, oil resistant and other multi-functional new product shoes. The time is short, the quality is high, and the scope of the products is unprecedented.

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< p > in addition, Ruian safety footwear enterprises have also actively participated in the formulation of national and industrial standards. At present, 2 enterprises have participated in the formulation of national standards for safety shoes, and have more than 30 new types of safety shoes and 4 new provincial products.

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< p > Chen Zhongwang, executive vice president of Ruian shoes and leather industry association, said that Ruian's safety footwear industry has formed a complete industrial structure from the supply of raw materials, the specialization of spare parts processing, the development of related industries such as composite materials, shoe mold manufacturing, printing and packaging, and other related industries, including warehousing, sales, logistics and services.

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< p > brand is related to quality. Without good quality, good brand will not be created.

Over the years, the quality of safety footwear products in Ruian has always been stable and qualified, and has been supervised and checked by the state and provincial quality management departments more than 60 times.

In addition, the brand awareness of all enterprises is also improving.

At present, Ruian's safety footwear enterprises already have 1 Chinese brands, 2 Zhejiang brand names and 6 Wenzhou brand names.

The saIne group and Rong Guang group have been awarded the "well-known trademarks of China" by the State Administration for Industry and commerce.

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