The "Special Star" In Southwest China Is Still Waiting For The Time To Compete Against The "Double Star".

Against the "double star" star, there is still a long way to go. When some of the double star chain stores in the past on the streets of Chongqing have been replaced by the "star chain" shop signs and signs.

A "double star" and "Southwest double star" war finally came to the stage with the official debut of Chengdu special star company.

But the world has not moved towards peace. The new war has begun to diffuse in the air.

In February 23rd this year, double star group Chengdu science and technology investment and Development Co., Ltd. (hereinafter referred to as the southwest double star) received the double star group's notice on dismanding the authorization.

Immediately after that, the two star group halted its supply to the southwest double star and Ji'nan binaries.

On the grounds of cargo break, the two star group explained that the southwest double star infringed the trademark rights and interests of the group.

Liu Shuli, who controls nearly 3000 pairs of star agents, believes that the real reason for the cancellation of the right to operate and goods is that Wang Haiyu, the chairman of the two star group, is holding a 6 stake in the "double star system" of the four provinces and cities in Southwest China in proportion to 51%.

In April 18, 2008, the star brand gained the rights of the Eleventh National Games, the designated products of Sichuan province football youth football, and the only designated clothing products of Chongqing Olympic volunteers. For the aggressive situation of the two stars, Liu Shu Li, the representative of special star, said that the special star will respond to the challenges of the two stars through full participation in China's sports industry.

"The team has been supporting the development of football in Sichuan and China for many years. This time we become the designated product of the Sichuan Football Association youth football team. This is another major move that we have entered into the sports industry after the Eleventh National Games."

Apart from their respective development, the new special star company will adhere to the principle of constant business philosophy, unchanged business ideas and unchanged business team. On the basis of creating an open, fair and just business environment, we will carefully build a boutique chain network and boutique dealer team to create more assured product quality and more affordable product prices.

In product thinking, in addition to adhering to the popular fashion and leisure routes, price war will be the killer of special products in the coming period.

At present, the main price segment of the 80 kinds of cold sticky shoes in Chongqing logistics center is 99-159 yuan.

And other star products are priced mostly around 100 yuan, cheaper than double star products. Under the marketing concept of "good merchandise selling cheap", they also play a series of moves such as free training, network hosting, and 30 million yuan advertising support, and strive to make this brand known in a relatively short time.

In Chongqing, despite the fact that the star side claims that it still controls most of the local chain store resources, however, the "power" of the "double star celebrities" is extremely strong. In the western Chongqing footwear industry international exposition, one of the most important business activities in the western region of Chongqing, the two star celebrities are active. There is no sign of special star. Local double star celebrities have visited several double star stores in a better location.

In this regard, analysts pointed out that, because the agents previously controlled by the southwest double stars were only selling double star products in the past, they had certain recognition of the influence of the double star brand. Therefore, making an exclusive choice between the famous double star brand and the new brand star will lead to the original agent who is still swaying and swaying and finally approaching the star of the two stars.

Special star sells tens of billions of products in Chengdu as a local product in five years. "Special star" has great planning: it will cover the whole country in the future and plan to develop into a brand with annual sales of over 10 billion yuan in five years.

It is understood that the high-end sports brand Nike sells about 5 billion yuan a year in China, ranking the forefront of similar products.

The sales of domestic brands, such as Lining and Anta, are currently only around 3 billion yuan.

How can the brand influence be compared with Nike and Lining's special star?

"The southwest double star market is now only laid in the four provinces and regions of Yunnan, Guizhou, Sichuan and Chongqing. It only serves as a regional market. But last year, the total sales volume of these 2000 chain networks was nearly 1 billion yuan, plus the Shijiazhuang and Ji'nan area over 600 chain networks, the annual sales volume of the southwest double star system was around 1 billion 500 million yuan.

It is not surprising to achieve this goal if we take the market nationwide and add 5 years of growth.

A senior official of the company said.

It is understood that by the end of June, there will be more than 200 special chain stores in Chongqing covering all kinds of ports and streets.

By the end of 2008, there will be more than 300 stores in Chongqing.

The double star pressure has spared no effort to further suppress the special star and further receive the chain store controlled by the southwest double star. The double stars have launched a series of preferential measures to deal with agents in recent years, such as the annual advertising expenses of 5000 yuan per store are free; the 2% of the original purchase amount is no longer charged for paying the brand usage fee; and the unsalable goods no longer engage in forced matching, etc., all of which have increased the operation pressure of special star to a certain extent.

On the afternoon of April 22nd, more than 300 Chengdu double star store owners gathered in Chengdu hotel to participate in the grand Chengdu area dealer conference organized by Chengdu Double Star Commerce and Trade Co., Ltd. founded by Binxing group in Rong.

At the meeting, Chengdu celebrities also issued a notice to the distributors that the sale of non binary products was strictly prohibited in double star stores in the name of the double star group.

Dealers wait and see dilemma: "gods fight, mortals suffer."

For double star "civil war", Xidan shopping mall double door star store owner is somewhat helpless.

She told reporters that because of the contradictions between the two star groups, the celebrities industry and the southwest double stars, the old and new platforms are now trying to attract dealers. "But in this way, the risk is passed on to the dealers."

It is understood that due to the needs of the market, but also for the new and old platforms are not offended, the responsible person is now in the new platform into shoes, in the old platform into clothes.

The participants of a Dafeng double star store have a very clear attitude. "The right to purchase is free, and which side will be profitable to choose which side to choose."

It is said that because most of the new and old platforms can be shipped, most dealers purchase goods on both sides.

The head of Dafeng Double Star Store is at a loss, shaking his head and saying, "I don't know."

Some dealers are blunt, "the risk of new products is big."

Yesterday, the head of the double star store told reporters that he had opened six double star stores and paid 60 thousand yuan deposit. "There is no development plan for the star brand, and we don't know how many years we can do it.

So I'll do the double star first. I'll see it later. "

Less than a week after the new product conference was held in Ji'nan, Liu Shuli and Han Junzhi will arrive in Chengdu as the board of directors of the star company. They will convene news media and Chengdu dealers to hold a news conference on sponsoring Sichuan foot and becoming a sponsor of the leisure wear of the National Games, and formally promote the star brand in Chengdu market.

For Chengdu celebrities to kill "special star" to dealers, the director of the southwest double star board said: "the current double star stores are selling many products, including celebrities, so the notification they issued is not tenable.

At the same time, as an independent franchisee, it has autonomy in operation, and the business scope of many franchises is written on shoes and clothing, and no brand is required.

He said that there was no relationship between the launch of special star and the two stars. The star was the first local sports brand in Chengdu, and the idea of double star brand in Southwest China has not changed.

Celebrities have different opinions about the "authority" of Wang Hai, the first time they lose their power in front of the market rules.

It was Wang Haiyi who did not think of such a big resistance to double star marketing channels.

In the morning of April 18th, the special star company, which had just been established by Wang Hailao, came up in Ji'nan, Shandong, and made a stand against Wang Hai's famous industry.

In the face of the intense action and layout of Wang Hai on the double star site in Southwest China, although Han Junzhi, chief executive of the southwest double star board of directors and chairman of Ji'nan Double Star Economic and Trade Co., Ltd. has repeatedly expressed his continued "double star" brand, he has tightened his own brand listing.

On the morning of April 18th, the southwest double star held its new conference for the first time under the name of special star company in Shandong building, Ji'nan, and launched its own "special star" brand.

At the conference, the signing ceremony of the 11 National Games was held by special star company.

Han Junzhi said the "Star" foundry is a large shoe manufacturer on the coast, and is also a foundry of Adidas, the world's most famous sports brand.

Han Junzhi said that although "Star" is a newly established brand, it has set the grand goal of being the first well-known sports brand in the West.

"For the southwest double star, the real brilliant career is just beginning."

The two star side said that in order to solve the problems of "going all alone and making use of resources of the two stars to manage their own brands" in the market, the two star group decided to restructure and reorganize marketing channels.

"I will not only support the celebrities industry, but also develop the listed companies."

Wang Hai said that after the celebrities took over the double star footwear business and gained the right to use double star brands, double star celebrities began to re integrate the market resources.

At that time, the general principles of Binhai star's reform plan determined by Wang Hai were: reorganization of double star companies and market agents, market agents participating in double star companies, and well done market agents can serve at the top level of dual star companies.

Through reform and reorganization, we can unite together to form a resultant force and enhance competitiveness.

Wang Hai bluntly said that the dispute was in essence a conflict of interests.

Liu Shuli, a senior manager of the southwest double star, is only considering their own interests. Wang Hai should consider the interests of more people. He must incorporate various princes to promote the operation of celebrity industries.

Wang Hai said at the same time: "without the reform of the market system that risked the loss of state assets and the risk of being punished in 1999, there would be no further development of double star brands. Not even a large number of state-owned company managers including Chengdu companies and Ji'nan companies could become millions, tens of millions or even billionaires when they became private agents."

"Don't put the president of gratitude in your oral sense, but it should be implemented in action."

Wang Hai said excitedly.

"It is impossible for both sides to reach a compromise agreement, and not to cooperate with the celebrities industry."

Han Junzhi told our reporter, "we have feelings for the two star group and are willing to cooperate with the two star group, but cooperation with Wang Hai and celebrity industries is impossible."

At present, the SASAC of Qingdao is inconvenient about the dispute between the two sides.

Experts said that for single brand channels, brand is in a strong position, such as double star, which has greater operating space and initiative. The "Southwest double star" and "Ji'nan double star" star set up to compete with "double star" has a long way to go.

Related links, the special star donated 1 million 200 thousand materials to the disaster area, Chengdu special star enterprise management development Co., Ltd. received the special task of the Sichuan provincial government in the afternoon of May 13th. The company's duty leaders and employees risked the aftershocks. Immediately organized 145 pairs of special star sports shoes, several of which were 44 large yards of shoes, which were sent to the provincial government designated locations, and promptly served to Premier Wen Jiabao's party, expressing the intention of Sichuan local enterprises as a supplier of next year's National Games.

As of May 14th at 17 p.m., in the earthquake donation activities organized by the Wuhou District government of Chengdu, only the Chengdu headquarters of special star company donated 1 million 200 thousand yuan worth of clothing, shoes and socks to Sichuan.