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KKR Investment Company Of The United States Buys French SMCP Group'S Inferior Fashion Brand.

2013/4/22 21:00:00 39

Fashion BrandFashionBrand

< p > the KKR investment company of the United States announced that it had signed a contract to acquire the fashion brand Sandro of France SMCP group, Maje et Claudie Pierlot.

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< p > KKR (Kohlberg Kravis Roberts) will hold 65% of the company's shares and the remaining 35% shares will be held by the management of the company.

The specific amount of the acquisition was not disclosed, but the agreement still needs to be submitted to the competent authority for approval.

"This is the beginning of a grand plan, and we strive to build the company as a global leader in the light luxury sector," said Evelyne Ch e trite, President of SMCP group.

The SMCP group was founded in 2010.

Less than two years after the LVMH group boss and billionaire Bernard Arnault's L Capital investment fund was invested, the company was pferred in September 2012.

Sandro, Maje et Claudie Pierlot opened 69 stores in North America in just 18 months.

There are also 5 stores in Hongkong.

The brand also plans to open two outlets in Shanghai in July.

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