Asian Outdoor Exhibition Will Hold Traditional Brands To Develop Outdoor Costumes

The eighth Asian outdoor exhibition will be held on July 24th ~27 at the Nanjing International Expo Center.

According to the Asian outdoor exhibition project group, it is expected that the exhibition area will reach 52 thousand square meters this year, and the number of exhibitors will reach 600.

China's outdoor products market is still optimistic: China's mainstream outdoor brand sales in 2013 are expected to increase by 20%.

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After P, China's northern market has absorbed most of its inventory.

Therefore, dealers are optimistic about this year's outdoor market.

In 2010~2011, the domestic outdoor industry developed rapidly, with an annual average growth rate of over 40%. Sales of outdoor products in large shopping malls and department stores in the North almost doubled.

Similar to the wolf claw brand new entry into China, together with some well-known outdoor brands in the past year, the sales point has increased substantially, and the output has increased greatly.

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< p > according to the industry report, on the whole, outdoor products sales outlets in shopping malls and department stores in metropolises such as Beijing and Shanghai are in surplus.

Besides famous outdoor brands, traditional sports brands such as Adidas, Lining and Kappa have also launched outdoor products series.

A closer look at the "a target=" _blank "href=" //www.sjfzxm.com/ "> /a" floor "in the shopping mall will make it easy to find out more and more outdoor clothing.

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"P", according to Jaeger, chairman of the Asian outdoor exhibition and Asian auto show and Beijing de Man's director, "big downtown downtown often lacks professional outdoor stores like Sanfo or Firefox.

In small and medium-sized cities, because of the reasonable rent, outdoor stores can rent more central and better storefront.

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Less than P, over the past year, brands like Keller stone, which specializes in professional channels, have only adjusted their product mix.

Some big brands have to rethink their market strategies in the face of a gradual decline in market share.

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Lo J Faith, the leader of the global outdoor industry, has responded to this and set up a new professional marketing strategy for P.

"We also want to be a real part of China's outdoor community."

VF Asia Pacific Regional General Manager JacobLeeUhland said.

In July 24th, rolls forth will display its new marketing strategy for professional channels at the eighth Asian outdoor exhibition with more than 450 square meters of booth image.

It is reported that during the exhibition, they will also organize a number of coordination activities.

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