The "Fade Door" Of The Real Estate Will Trigger A Brand Crisis?

Newly bought Lee

Once washed, it faded seriously, and Mr. Li, a consumer in Shandong, wanted to make a statement. Whoever knew it was strongly rejected by the local store, and later met with relentless manufacturers.

At the end of August last year, Mr. Li, a consumer in Shandong, bought a blue blue cotton T-shirt for 199 yuan at the Xiajin real estate store in Xiajin, Dezhou. The result was that it was severely washed out after washing several times.

At that time, Mr. Li was away on a business trip. When he first came back in early October, he immediately found the local store to reflect the problem. The clerk made the summer clothes completely off the shelf with seasonal reasons. At the moment, the shop refused to replace the same T-shirt and refused to take any other remedial measures.

"How can I say that I don't sell this T-shirt now, do not change it for me? How do I wear this discolored T-shirt?" Mr. Li was very unhappy with the business practices, so he complained to the complaints center.

After receiving the complaint, the reporter immediately reflected the experience of Mr. Li to the manufacturer. The customer service department staff said that in the past, there were also consumer complaints about the products being faded, and they would contact the general agent in Shandong, so that they could contact Mr. Li and send the discolored T-shirt to the professional department to determine whether it was a product quality problem.

However, by the time of the deadline, more than a week had passed, and Mr. Li did not receive a call from Lee.

The reporter called the customer service again, and the staff said he had contacted the local dealer, but they had not yet given the result to the manufacturer. When the reporter asked when it could be properly solved, the staff said he could not confirm the deadline.

What causes the discoloration of T-shirt?

The technician of the testing center told reporters: "there are many reasons for the discoloration of the T-shirt. It may be the quality of the product itself, mainly due to the unqualified color fastness index, or the improper washing method or air drying method.

For example, the use of alkaline concentration of detergent, bleach, or insolation at high temperature

And so on.

If it is washed in accordance with the product instructions and no exposure, it is obvious that the discoloration of T-shirts can be asked to be returned by the merchants, so the saying that there is no identical T-shirt due to the season change is obviously not tenable.