Versace For H&M's Marketing Code

Mid year

Once the news of cooperation with Versace has been released, it has become one of the hottest topics in the fashion circle.

H&M, who has been playing the game for a long time, has experienced the cooperation of many famous brands such as Madonna, Karl Lagerfeld, Victor&Rolf, Sonia Rykiel and so on. At last time, the Lanvin that had appeared at this time increased the attention to the peak.

Not only in the early stage of sales, has won the network to the mainstream media of all important layout, on the day of sale, it has become a legendary selling brand performance.

Several shops in mainland China have been sold out in less than half an hour. Lanvin and H&M have made two brands, both in terms of topics and interests.

The heat is still in sight, and the ownership of the next H&M partner has already begun to be conjectures. Designers such as Alexander Wang have been in the list of conjectures.

Although we all know that these are only topics of brand speculation and preheated smoke bombs, but when the news of Versace's cooperation is officially issued by the authorities, there are different ways.

Fans were really excited.

After all, it is hard to resist the temptation of grafting expensive luxury stores to fast selling brands that everyone can consume.

In addition, the "limit" of two words gives too many people no immunity. Even if the bumper shirt is broken, the crazy brand followers and fashion fans can be proud of their hearts.

From the first few poster's embarrassed debut, to the large number of magazines appearing in magazines at home and abroad, and then to the early experience of fashion celebrities and celebrities before the sale, the brand's excellent marketing context has gradually increased curiosity and concern.

Finally, whether it is commissioned by the cattle, or brand strategy, or fans are enthusiastic, sales long before the end of the long queue to appear in the stores around the battle, so that this doomed successful marketing campaign to a climax.

The topic discussed in the city's tide population is also very strange at this time. "Did you go to line up?" "have you bought the Versace For H&M?" even if the weather is raining, it is hard to stop the enthusiasm. The booty that has been drying out on the micro-blog has made the rain seem to be fulfilled.

Without further mention, the goods were still cleared up quickly, and the residual clouds in the shops were swept away.

This series of cooperation with H&M continues the brand's past style, and even a lot of single products and last season's Versace released Lookbook in the same variety, but simplifies a lot.

Tropical printing, bright colors, wild animal patterns, a large number of rivets are Versace's favorite elements. Exaggerated high purity color men's wear continues the Versace's male aesthetic orientation.

It is not a fresh design that has a good sense of speculation, and the relatively cheap H&M escort is difficult to recruit.

In a good voice, there is no lack of questioning voice.

After the hot marriage with Lanvin last time, many consumers complained about the quality of their products.

In fact, the quality of H&M has always been criticized, but it has not hindered the success of the brand in marketing, and even become a key example of different models.

The charm of fast selling brand is that a lot of new styles and good looks are wearing out, and then it is easy to win by low price advantage.