The Key To Shaping Advantageous Brands Is To Enhance The Innovative Ability Of Garment Enterprises.

Maya predicts that the real value lies not in whether it can predict success, but in its warning role, that is, human beings must always be alert and awe to their own living environment, facing the global economic crisis.

The same is true.

"Bigger" is not as good as "doing fine or doing specialization".

With the sharp fluctuations in raw material prices and labor shortages, cheap manufacturing has come to an end and the apparel industry has entered a high cost era.

In the past, it was no longer a good solution to achieve the goal of "bigger" by increasing production capacity and expanding distribution channels.

With a little carelessness, the disadvantages of "big but not strong" enterprises will show up and fall into the quagmire of "increasing profits without increasing profits" and "high inventory".

With the maturity of consumption concept, there are more subdivision areas under the huge market demand, not only traditional men's wear, women's wear, casual wear, sportswear, shoes, etc.

There are also specialized development for a single field, such as golf apparel, baby products, outdoor products, animation products and so on, and even PRADA will also sell the "crossover" phenomenon of mobile phones in brand clothing. This kind of "doing fine and doing specialties" is realized on the basis of a deep understanding of the needs and changes of specific consumer groups. It not only meets the needs of individual consumption, but also adapts to diversified markets, selling not only products, but also fashion, creativity and culture, and its brand premium will naturally be very high.

It can be expected that the so-called high-tech e-business enterprises in the future will be more "traditional", while the traditional clothing companies will be more "technical".

The application of new technology and high efficiency is not a matter of not doing, but of how to do it. The application of new technology will inevitably bring about great changes in the way of business management and design, production and sales.

Instead of passive adaptation, it is necessary to take the initiative and respond positively to change and develop itself.

Competitiveness lies in innovation

In just thirty years, China has become the largest producer and consumer of clothing.

However, almost all domestic brands have grown up under the shadow of international brands. Imitation is the only way to develop, not only in the clothing industry, but also in other areas such as high technology, Internet and so on.

In the era of high speed and extensive development, this imitation is effective and fast, and in the new era of quality survival and brand growth, the mode of imitation is unsustainable.

On the surface, the operation mode and mode of brand clothing are much the same, but the details are quite different and even difficult to copy and imitate. This has led to fierce competition in the market, but this competition is different from other fields. It is not a completely exclusive competition. There is a symbiotic and even win-win condition. Even if competitors lose, they will not bring much opportunities to their growth. To a large extent, this competition is self competition.

Therefore, we should create core competitiveness and shape advantages.

To enhance enterprise value, the key lies in its own ability to innovate, whether it can grasp the trend change, whether it can better meet consumer demand, and whether it can better convey cultural connotations.

This innovation does not mean the number of trademarks and patents, the key lies in the mode optimization and efficiency improvement, and can continuously enhance the brand premium capability and product added value. In some ways, it can be called "micro innovation".

Domestic enterprises have more opportunities and advantages in terms of consumer demand, brand culture and channel expansion.