Gu Zhenqing'S Discussion On The Improvement Of Aesthetic Interest

One of the most famous Independent Curators in China's contemporary art industry.

Since the 90s of last century, more than 50 famous exhibitions of art have been planned.

In the early 90s of last century,

He began his career as an art curator.

At that time, Chinese contemporary art was far from establishing a mature ecological mechanism of art.

It was not until 1998 that Gu Zhenqing knew that the artistic plan he had made before could have a corresponding identity -- art curator.

In the past twenty years, he has witnessed the development of contemporary Chinese art.

In Britain, Germany and Singapore, he constantly brings Chinese contemporary art into western society, and also tries to cross the border between art and fashion.

This year, the "Shanghai, FAW Volkswagen Audi Art Exhibition", which was planned by it, is a perfect marriage of fashion, public welfare and art.

Reporter: when it comes to marriage between art and fashion, people will go back to Andy Warhol, the master of pop art.

Do you agree?

Gu Zhenqing: I think we should start with Picasso et al.

Picasso was already a flower of fashion.

And the reason for the mention of Andy Warhol, that is because Warhol is a particularly active pursuit of fashion artists, he was at the time with film directors, social celebrities and other contacts.

Of course, this is related to pop art itself using all kinds of popular cultural elements, and thus becoming the essence of popular fashion.

Pop art puts pop culture into it and forms an interaction with elegant art, so that the fashion top and the public taste will interact and disseminated.

Furthermore, fashion is no longer a clear-cut distinction.

Reporter: how do you see the combination of art and fashion?

Gu Zhenqing:

The relationship with fashion is that art leads fashion and can become the source of fashion.

We see that every artistic movement can bring fashion to the source of fashion, and make fashion changes.

But fashion can help art get out of the crowd.

Reporter: but many people will think that after marriage with fashion, art will become business.

Gu Zhenqing: fashion culture does have a power to pull down the art level, because the essence of fashion is consumption, which takes human spirit as a commodity for commercial marketing and business consumption.

Similar to Murakami Takashi put forward the concept of flatten.

What he means is that art is unattainable, but it is flatten after fashion consumption.

What we consume is external, but we do not understand the real core part.

But at the same time, we should also see that fashion is part of art education, which is a positive aspect of it.

The marriage of art and fashion will really make art fall from the clouds into red dust.

But through marriage, we also experienced a process of aesthetic education and edification.

A symbol of modern society is the improvement of aesthetic interest, including architecture, installation and dressing. The more developed society is, the more personal personality it is to pursue.

Reporter: when did you introduce fashion into art in your curatorial career?

Gu Zhenqing: in 2003, in order to get more viewers to enter the artistic context, I did a lot in the exhibition.

Consideration.

2005 is the time when I really get electric shock on art and fashion.

At that time in Shanghai Duolun Museum of Contemporary Art, "Shanghai cool: Creativity in production" international art exhibition, I arranged fashion designers and artists on the same stage.

It was also the first time that fashion photographer Chen man attended the exhibition. In addition, he also included fashion designer Zhang Da.

At that time, the intention of planning this exhibition was to spread the influence of art and fashion to achieve the effect of 1+1>N.

Through the crossover of art and fashion in recent years, I think art and fashion can become the dual engines of life and lead the way of life in the future.

Reporter: how to grasp the combination of art and fashion?

Gu Zhenqing: contemporary art must withstand the downward force brought by fashion.

Contemporary art can not cater to the tastes of the public with great efforts. In this way, although fans can be acquired within a certain period of time, they will lose their avant-garde for a long time.

It can only be 15 minutes, not 15 years.

Artists must resist a very fashionable fashion, maintain a small group of people, instead of the masses, and then become spiritual leaders and aesthetic forerunners.