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Price Promotions For Clothing Businesses

2012/10/9 10:11:00 18

Clothing BusinessPrice ReductionPromotion

 

Clothing manufacturers continue to cut prices - old customers have been cheated, new customers will wait and see.


Consumer goods are close to life, the largest number of categories, nutritional health products are also.

Commodity is small, but it affects people's life.

Clothing sales promotions frequently occur, especially in the very tough way of reducing clothing sales promotions. Generally, they should not be used consistently or lose their clothing.

Promotion

The original intention, to a large extent, let consumers feel helpless.

The same thing is very different in the two stages of time difference, so it is hard for customers to calm down.

If clothing manufacturers continue to cut prices on clothing promotions, customers will be afraid of the impractical black holes in the market and lose trust in the products of clothing manufacturers.

Such a truth can be proved in consumer behavior waiting for holiday dress promotion or clothing promotion.


Price wars, price cuts, clothing promotions - all profits come down.


There will be no war for one person.

Price war is usually initiated by peer provocation.

The price war ended in a way that one side could not afford to avoid.

The final result of the tragic price war is that the participants are both losers.

Terminal price changes directly affect the interests of manufacturers and channel profits.

In the local factories, it is already very cheap and laborious cheap labor to earn hard money.

Once the terminal of product access is cut down, it will undoubtedly be a disaster for manufacturers.

What is more, some clothing sales platforms and channel operators are unwilling to give up their profit margins. Finally, they are stripped to the manufacturers.

Therefore, it is not appropriate for clothing businesses to take the price cut out and make the whole industry chain hurt.

Instead, we should improve the performance price ratio and not blindly mess up some bad provocations.

Of course, to a certain extent, it is intolerable.

Think twice before you decide to move.


Price reduction is easy to rise and difficult.


There are many forms of Clothing promotion with price: discount, rebate, cash back (Hong Bao), buy gift and so on.

But most will not completely delete or erase the original price.

Because prices are very sensitive:

Price reduction

It is easier to climb when it is difficult.

The state has explicit regulations on the promotion of price clothing, especially for some key commodities.

For Clothing promotion pricing, for competitors' price strategy, we must have clear intentions, clarify business bottom line and pferable value, and not blindly move.

In the eyes of consumers, the general low price will be price sensitive. In fact, the customers with low loyalty are the most destructive. The clothing business owners have to think about it carefully. If we bring the core profits, is this group really attracted by the sudden drop in prices?


Today, with the gradual prosperity of the Internet, the core of Taobao is the war of price pparency.

Taobao has made many manufacturers go directly to the global market, and many small and medium-sized garment enterprises that do not have core competitive advantages have been destroyed. Many of them come from prices, but prices are not simply existed.

Rebates and delivered value are understandable to consumers.

Clothing business

Enterprises can not deviate from the purpose of creating profits.

The price war of clothing sales promotion, I think is a short-term effective strategy, and should never be a common means.

Price itself is a double-edged sword.

The promotion of price clothing and the grasp of yardstick can make a surprise move.

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