Price War On Clothing Promotion Methods

Competition is everywhere.

War is just one of marketing means, and can not be caught too deep.

I think: impulse to face confrontation, price cuts, clothing promotions, price wars, phasing will occupy a strong market share for enterprises, but for long-term market development, there is absolutely no profit.

Price is sensitive and price is not independent.

Generally speaking, price is the index of exchange ratio between commodity and currency, or price is the monetary expression of value and the embodiment of clothing value.

In the field of marketing, price has very clear basic functions: (1) scale function.

That is, the measurement mark of the value of the commodity expressed by the price.

Under the condition of commodity economy, labor time is the intrinsic value criterion of commodities, and money is the external manifestation of the intrinsic value of commodities.

The function of the value scale of money is realized by means of price. The price bears the function of representing the labor cost of society, and becomes the monetary token of the value of commodity value from the concept.

Regulation function.

That is, the price has the function of adjusting economic relations and regulating economic activities.

Because the price and value of commodities often do not coincide, every change of price will cause the exchange of interests between the two sides to change, thus making the price an effective means of economic regulation and economic leverage.

Information function.

That is, price changes can convey market information to people, reflect the changing situation of supply and demand, and guide enterprises to make decisions on production and operation.

The information function of price is formed in the process of commodity exchange, and is the result of various factors in the market.

Popularly speaking, price is the pformation form of the exchange value of commodities in the circulation process.

I think price is not only clothing cost plus intermediate profit, but a garment based on the comprehensive evaluation of supply and demand and market macroeconomic environment and consumer psychology.

Standard values.

In addition to the raw material and energy market changes, technological processes, production scale and other rigid factors, clothing supply and demand, channel costs, communication costs and clothing brands and other soft factors also affect the price fluctuations.

Prices can not rise and fall at any time under normal circumstances.

Price is sensitive, not independent.

Price promotion should be cautious.

In the clothing marketing link, the emphasis of price reduction Clothing promotion affects 4Ps.

Clothing (Product): focusing on the function of development, requiring clothing to have a unique selling point and putting the functional appeal of clothing first; price: according to different market positioning, formulate different pricing strategies; clothing pricing is based on the clothing brand strategy of the enterprise, paying attention to the gold content of clothing brand; distribution (Place): enterprises do not directly face consumers, but pay attention to the establishment of distributors and the establishment of sales network, and the relationship between enterprises and consumers is carried out through distributors. Clothing promotion: enterprises focus on changes in sales behavior to stimulate consumers, and promote consumption growth by short-term behavior (such as letting go, buying one get one, marketing atmosphere, etc.), attracting consumers of other clothing brands, or leading to early consumption to promote sales growth.

2P (price and Clothing promotion), and this effect will not simply affect these two, but will pull the value chain of the entire marketing chain.

Successful

Promotion is not just about selling clothes, but also by selling clothing to get a reasonable profit.

The most primitive and backward means of market competition is the price war of Clothing promotion. Usually the price is the last card. Irrational or hysterical ultra low price sale will only bring the market to the brink of collapse.

Of course, in order to suppress the rapidly rising competitors, it can be a killer, but it must also be a struggle between the two, killing ten thousand and losing eight thousand.