The Turning Point After China'S High Economic Growth Period Is That Businesses Are Worried That Consumers Will Tighten Their Wallets.

At the beginning of September,

Shanghai has joined the two or three line cities, launching a new round of luxury marketing offensive. From the yolai Expo, Beijing air show, Tianjin yacht exhibition, Shanghai luxury exhibition, Chengdu luxury car show to Lamborghini hotel expansion and Bvlgari hotel's test water China, no one is willing to just rush the luxury market has entered a "new normal".

At this moment, China

It also reached a turning point after the high growth period, and businesses began to worry that consumer wallets would tighten in the second half of the year.

Many agencies will

The decline in sales in China is attributed to the current economic situation, and the uncertain economic environment has affected the purchasing power of Chinese consumers.

Recently, the research team of the fortune Quality Research Institute interviewed 1216 wealthy consumers in 15 cities across the country. The results were astonishing. Nearly 70% of the ten million rich people said that the decline in the economic situation would not affect their consumption level. About half of the assets of the rich people had enough budget for future luxury consumption. Another 1/3 rich believed that it is a good time to invest in some luxury goods. These people are not only price sensitive people, but also the core consumers of luxury goods.

Recently, I also interviewed nearly 20 international luxury brands CEO. They generally said that the current economic situation will not affect their development in China or hamper their entry into China. They are thinking about how to further layout China.

2012 is an eventful year for China's luxury market, and negative information is growing. From the fake door of Hermes to the "cousin event" of officials consuming luxury goods, many people are eager to get rid of the relationship with luxury goods and show their low profile and introvert.

The slowdown in China's luxury market is not a problem of consumption capacity, but a lack of consumer confidence.

Despite the flashing yellow light in China's luxury market in 2012, this is a signal to release the market into a healthy development track.

Recently, our research team collected import data of 13 categories of luxury goods, including private aircraft, luxury cars, yachts, watches, costumes, jewellery, bags, red wine, incense, home and artworks in the past 10 years, and found that the import volume of Chinese luxury goods is decreasing, but the import volume is increasing, resulting in the increase of the unit price of imported products, while yachts, leather goods, luxury cars and red wine are all rising in volume and price, bringing Chinese consumers' demand for luxury goods to high-end and top-level, and strong demand.

China's billionaires become more aware of their needs and become more aware of the class segregation of luxury goods and take the first step on the road to wealth and prosperity.

According to the Institute of wealth quality, the long term consumption of luxury goods will rebound slightly at the end of 2012 with the recovery of China's economy. Customized, limited and small high-end brands will continue to develop in China's luxury market, leading to a new climax of luxury consumption.

In a word, the Chinese luxury market in 2012 is undergoing stage adjustment and structural change.