Overview Of Capital Recovery In China'S Footwear Industry

Recently, the capital market entered the intensive disclosure period of the company's semi annual report.

Plate as the weight of the capital market, drawing from all sectors of the business, capital, market, institutional investors and investors.

Over the past six months, the manufacturing industry in China and the world has experienced the test of speed and quality, and local enterprises are suffering from two internal and external markets. Besides the Quanzhou plate, the stock market is in a mess.

In just 1-6 months, due to the impact of the big environment, the performance of Listed Companies in Quanzhou has gone up and down. In the pillar industries related to sporting goods and Fujian style clothing, the major companies have interpreted their business in the spring and Autumn Annals.

The new era issue is grim, whether to open up or to keep up? To decline or to sing up? Behind the open data, what kind of turning point and foreshadowing is latent?

Sports sector: collective gloom

Affected by the continuing downturn in the macroeconomic environment, sporting goods companies' business indicators are not very optimistic.

Apart from the slight increase in net profit of 0.3%, XTEP has dropped to several other sports products.

Among them, the operating profit of 361 degrees decreased by 9.9% compared with the same period last year, while PEAK's operating profit dropped by 43.3% compared with the same period last year, and Anta's operating profit dropped 17% compared to the same period last year.

August 21st, 361 degrees,

The Quanzhou sporting goods listed company represented by PEAK has released the first half performance report collectively.

Affected by the continuing downturn in the macroeconomic environment, the sporting goods companies' business indicators are not very optimistic.

Apart from the slight increase in net profit of 0.3%, XTEP has dropped to some other sports products, including "five tigers".

According to the semi annual report, in January -6, the turnover of 361 yuan was 2 billion 869 million yuan, down 9.9% compared with the same period last year. Gross profit margin was 42.7%, an increase of 1.6 percentage points over the same period last year, and net profit of 596 million yuan, down 22.9% from the same period last year.

In the first half of, the performance of the company declined significantly, and net profit decreased by 43.3% to 239 million 700 thousand yuan compared with the same period last year. The corresponding decline in performance was the decline in gross margin, down 2.2 percentage points to 37.7% compared with that of the previous year, while the gross profit decreased by 32.3% to 610 million yuan.

In January, the total revenue of XTEP -6 increased 1.4% to 2 billion 607 million yuan, net profit increased 0.3% to 468 million yuan, basic earnings per share were 21.50 points, and gross profit margin was 40.9%, which was basically the same as that of last year.

Based on the above data, XTEP, who only keeps a slight increase in net profit, appears to be "standing at the top of the pack".

In recent days, the continuous profitability of major sporting goods companies has been speculated.

"Golden ten years" has passed.

"Ten years of gold for sporting goods" has passed.

A few days ago, independent commentator Ma Gang's words triggered many resonance in the industry.

As a token of the lack of confidence, during the Olympic Games, the stock prices of major sporting goods, which had risen against the Olympic Games, fell to varying degrees after the end of the Olympic Games.

"Half a year after the Olympic Games is announced, it is not to let Olympic marketing" strategy failure.

Several sports brands released the semi annual report on the same day. This phenomenon has not happened in the past few years. Most companies are in a good mood, and everyone is watching, afraid that they will become the first ones to be left behind.

Not only is the company declining in performance, but even if it is the only XTEP that keeps a profit, it seems unwilling to disclose too much the so-called growth.

Recently, reporters on the relevant performance, through telephone connection XTEP President Ding Shuibo, the other side busy official business declined declined to disclose.

In fact, before XTEP and other second-line brands released semi annual reports, Anta, the largest domestic sports brand with the largest market value, first released relevant earnings in August 6th.

According to the announcement, Anta realized net profit of 770 million yuan in the first half of the year, down 17% compared with the same period last year.

Although this score is still slightly better than Lining, who has fallen faster.

But relative to last year's and the year before year's high speed expansion, obviously already appeared the declining trend.

In this regard,

In the announcement, it explained that the fierce competition in the first half of the year led to a decline in the average selling price of the products, a turnover of 11.6% to 3 billion 934 million yuan, and a gross margin of 1 percentage points down to 41.8%.

During the period, the operating interest rate dropped by 1.7 percentage points to 22.9%.

In addition, the provision for bad debts has amounted to 85 million 500 thousand yuan this year, which was not reported in the same period last year.

Anta explained that it was mainly due to the increase in the length of accounts receivable due to trade receivables.

It also recorded a one-time special income of 34 million 800 thousand yuan, which is a government subsidy.

The industry believes that this is probably related to the high storage of enterprises.

In the announcement of Anta group, "domestic sporting goods brand has been affected by overstock problem in the past few quarters.

Therefore, inventory management has become the top priority of the group.

Take the initiative to guide the order budget of orders, so as to reduce the risk of inventory crisis in retail channels.

The sporting goods industry is undergoing a new round of self adjustment.

In fact, a number of international sports brand giants are also reborn.