Where Is China'S Shoe Making Enterprise In 2008?

In the first half of 2007, the import and export cost of raw materials increased, while the export unit price declined, and the industry profits declined. In the coming period, China's footwear industry will still face enormous challenges.

The current situation of shoemaking enterprises is difficult.

The unpredictable situation of national policies, environmental pressures, market difficulties and rising costs will make the shoe industry swaying in the predicament.

A series of signs such as the collapse of thousands of shoe companies in Guangdong recently, the implementation of mergers and acquisitions in BELLE's listing and financing, the intensification of anti-dumping, and the rising labor cost in the new labor contract law have shown that China's footwear industry is entering the winter.

"How to break the situation and expand the new path" has become the biggest concern of every shoe entrepreneur in China.

Phenomenon 1: listing and financing is a long way to go. In May 23rd, BELLE international listed on the Hong Kong stock exchange. At present, its market value has exceeded 100 billion Hong Kong dollars. It is the largest mainland retail listed company in the HKEx market capitalization.

This news is like a blockbuster, causing a great stir in the shoe industry.

Recently, the company acquired assets of the group's 1 billion 600 million yuan, which confirms that although BELLE is the main female shoe manufacturer, it relies on the heavy investment in the hands to achieve a conjecture.

In addition to the risk of takeover, BELLE's plans to increase 1000 stores a year also add to the tense atmosphere in the fiercely competitive shoe market.

BELLE said that after the listing, the amount of 24%-25% will be raised for new stores, including improving market share and expanding market share in two or three tier cities, from high-end to mid-range, from occupation to leisure, from fashion to sports.

Some people in the industry speculated that BELLE would raise funds for 1/3 at least 3 billion yuan!

) for acquisition of enterprises to eliminate competitors and supplementary product categories.

Although some industry experts have shown the rationality and "reserved" wait and see for the case of Xin Bai Li's acquisition of the brand, however, the momentum of industrial integration is highlighted by BELLE's "big brush".

At present, there is room for integration in the footwear industry. Of course, big brands like BELLE can buy other brands.

The acquisition and BELLE's large-scale entry into men's shoes will put pressure on other large men's shoes brands, including many of the big brands in Wenzhou, who will feel pressure and trigger their corresponding measures.

A series of measures after the listing and listing of BELLE have caused great pressure on large shoe enterprises, and this is very natural and normal. After all, he can make the first step forward.

If the merger is successful, it will probably impact on the market of large shoe enterprises, which is different from the market pressure faced by small shoe companies. Large enterprises will have to face up to the strong expansion after the completion of BELLE's acquisition.

As BELLE products are located in the middle and high-end market, the main market is in the first tier cities. Now the acquisition of the shoe business and the expansion of men's shoes business show that BELLE is trying to expand to the two or three tier cities nationwide and launch more brand positioning.

This has become the "heart disease" of many large shoe enterprises in China.

At present, the industry generally believes that the shoe market in China is still highly dispersed. At the moment, another leading enterprise in BELLE's acquisition industry, under the premise of successful integration, will promote the market share of the domestic footwear industry to gradually concentrate from a high degree of decentralization and have an impact on the competition pattern of the industry.

Phenomenon two: Guangdong has seen a large number of bankrupt enterprises. The footwear industry in Guangdong has dominated the industry for many years. However, after many years of rapid growth, the shoe industry has suffered heavy losses in recent years, such as labor shortage, electricity shortage and oil shortage. With the continuous appreciation of the people's currency and the implementation of trade protection in some regions or countries, Guangdong shoe enterprises have been faced with severe challenges. Many shoe enterprises either go bankrupt or go far away from home.

According to the statistics of the footwear association of Asia, more than 1000 of the more than 5000 shoe enterprises in Guangdong were closed down.

Apart from some failures, Guangdong now has about 25% factories in Southeast Asia, such as Vietnam, India and Burma. About 50% of them are located in mainland provinces such as Hunan, Jiangxi, Guangxi and Henan.

With the increasing cost of land and labor in Guangdong, it is an inevitable trend for some shoe enterprises to go bankrupt.

This means that the footwear industry in Guangdong is entering the throes of pformation and upgrading.

At present, China's economy is at a critical point of development. The turning point of its economic development has basically taken shape. If the industrial structure can not be pformed or upgraded in a timely manner, it will inevitably lead to contradictions with economic development, thus triggering a series of problems.

Will the footwear industry in Guangdong begin to enter the trough and even lead to the decline of the whole industry?

It is not so simple to answer this question.

However, with the increasing cost of land and labor in Guangdong, the failure of some shoe enterprises is an inevitable trend.

It can be said that the collapse of shoe enterprises in Guangdong is the price to be paid for China's industrial pformation and upgrading. It is also a microcosm of Guangdong's manufacturing and manufacturing industry's survival crisis.

Is the closure or pfer of enterprises the only way out? Will close or pfer ensure that they will emerge from the crisis?

Some people say that labor-intensive industries like shoemaking industry are migratory birds, where the lowest cost will move.

However, for any company that wants to go to a higher level, it is impossible to prolong life by moving around.

To observe the current situation of the domestic footwear industry, we will find that compared with Jiangsu, Zhejiang and Fujian, which are the shoemaking bases, the footwear industry in Guangdong is most affected by the same external environment such as RMB appreciation, raw material prices and macro-control.

The reason is that shoe manufacturers in Jiangsu, Zhejiang, Fujian and other places are developing their own international marketing network while developing domestic sales channels. In this respect, more chips are available than Guangdong shoe companies, and more than 80% of Guangdong's enterprises are adopting processing trade to organize production and sale.

It is precisely this reason that led to the closure and relocation of a shoe factory in Guangdong, which made Guangdong's footwear industry in crisis.

To solve these problems, we need not only Guangdong shoe enterprises to enhance brand awareness, increase R & D investment, improve the technological content of their products, and create their own brands.

For many shoe companies, there is only one way out for the future: only technological research and development is the way out for enterprises. No technology is always controlled by others. We must take market demand as the guide, technological innovation as the driving force, speed up the strategic pformation, and strive to improve the technological content and added value of shoes products and pform to technological advantage.

No matter whether the price is paid or the labor pains occur, it is actually not terrible. The terrible thing is that after the pain, "the pain is forgotten and the pain is forgotten".

Some experts pointed out that the next two years will be the reshuffle year of the footwear industry in Guangdong. It is estimated that more than half of the enterprises will take the initiative to close down and withdraw from the footwear industry.

This means that Guangdong shoe enterprises either pform or collapse.

If the pformation is successful, the competitiveness of enterprises will be stronger.

If the pition is not successful, then only close down or move elsewhere.

If an enterprise wants to live, it must go through this road.

In other words, if a crisis can revive the innovation consciousness and creativity of Guangdong shoe enterprises, then this pain will be a good news for Guangdong shoe manufacturers and for our manufacturing industry.

Phenomenon three: the export form of footwear industry is grim. "The world's 6 billion population, on average, everyone owns a pair of Chinese shoes."

Such rhetoric has inspired China's footwear industry, and even affected all fields of Chinese manufacturing.

However, since the European Union's "one paper sanctions" began 2 years ago, the bubbling anti dumping incident has affected every Chinese shoe enterprise. Until the recent escalation of EU anti-dumping sanctions, Chinese shoe enterprises have been gradually trapped in the struggle and the future is full of fog.

Many years ago, when Wenzhou people exported the first pair of shoes with Chinese branded products abroad, cheap and cheap Chinese shoes began to conquer the world.

The European Union announced the implementation of the "advance import licensing inspection measures" for footwear in China. In June 2005 and July, the European Union carried out anti-dumping investigations on the two labor tariff shoes made in China. In January 2006, the EU decided to reject the "market economy status" of the 13 footwear enterprises in China, and decided that "China's shoes below the cost cost the interests of the EU shoe makers". Since April 7, 2006, the European Union began to implement a pitional plan to impose temporary anti-dumping duties on China's imported leather shoes, and the tax rate increased from 4.8% to 19.4% in 5 months from April. But in the interests of all, it may end up under the anti-dumping stick around the world: February 2005

In January 2007, the Brazil COUROMODA exhibition rejected the Chinese shoe and leather exhibitors.

In March 20, 2007, Chinese shoes were cold treated in Ecuador.

At the same time, Bolivia, Uruguay, the United States, Argentina and other countries have also restricted the export of Chinese shoes to varying degrees.

More statistics show that since 1979, a total of 12 countries and regions have put forward anti-dumping charges against my shoes, and the amount involved in the case is $about 1000000000.

The biggest blow to China's shoe exports is October 7, 2006, when the EU announced a 16.5% anti-dumping duty on Chinese shoe companies for a period of 2 years.

Over the past year, EU anti-dumping measures have had a major impact on the export of China's leather shoes industry.

According to the data provided by the China Light Industry Arts and crafts import and export chamber, the number of imports of leather shoes anti-dumping products decreased by 7.76% in the first half of 2007 compared with the same period.

Among them, the number of imports from China was 86 million pairs and the import amount was 943 million US dollars, down 26.37% and 21.36% respectively compared with the same period last year.

For the big exporters of shoes, anti-dumping restrictions are the most important factors. Over the past two years, the EU's "market demand" has caused many Chinese shoe companies to get into trouble.

Statistics show that since the European Union formally imposed a high anti-dumping duty on Chinese leather shoes, Pakistan, Peru, Venezuela, Canada and other countries have also taken anti-dumping measures on China's footwear products, and Japan, Russia and other countries have taken the same measures.

"This is a general blow to the whole industry."

Zhou Jinmiao, executive vice general manager of Kangnai shoe industry association and Kangnai group, said with great pain, "this is the biggest test that Chinese shoes have ever faced."

"The final ruling of the anti-dumping involves Chinese goods worth nearly 1 billion dollars. How should China's shoe enterprises survive and the employment of millions of workers?"

Insiders are even more worried about this.

Although China is a great shoe industry, it does not mean that Chinese shoes are lucrative.

According to the latest statistics, in the first half of 2007, China exported 4 billion 400 million pairs of shoes, with an amount of US $12 billion, representing an increase of 12.3% and 17.2% respectively over the same period last year.

However, behind the growth is the fall in unit prices.

"In 2006, in about 1.5 export enterprises, only 51 enterprises exported more than US $50 million, accounting for only 0.34% of the total."

Wang Hanjiang, President of the China Light Industry Arts and crafts import and Export Chamber of Commerce, believes that this situation reflects the advantages and disadvantages of Chinese shoe enterprises.

It is understood that in 2006, 7 billion 800 million pairs of Chinese shoes were exported, with an average price of US $21 billion 800 million, and the average unit price was only US $2.8.

In the first half of 07 years, 4 billion 400 million pairs of Chinese shoes were exported, the amount was 12 billion US dollars, and the average unit price showed a downward trend.

"China's shoe exports are mainly middle and low grade, and the average unit price is less than the 1/3 of Italy shoes."

In September 2007, according to complaints from EU industry, it was suspected that the export of European leather shoes in China was circumventing the phenomenon of p shipment in Macao. The EU formally launched an anti circumvention investigation of Chinese leather shoes. This is like adding snow to snow shoes for Chinese shoe companies that have been struggling for a long time under the sword of anti-dumping.

In view of the EU's artificial trade barriers, the Chinese shoe enterprises, which are aware of this trend, have not been allowed to "slaughter". On the one hand, they are actively responding to the lawsuit, and on the one hand, they begin to search for markets through multiple channels.

In view of the future of China's footwear industry, China's footwear enterprises show an unprecedented unity: in February 9, 2006, Chuangxin group and other 8 Guangdong leather shoes production giants set up the EU's anti-dumping alliance against China's shoes products. In March 8th, Fujian, Guangdong and Zhejiang three footwear associations first formed the EU anti-dumping alliance, and issued a "Declaration on coping with alliances".