What Is The Next Stage Of China's Fashion Industry?

The development of China's fashion industry is only 20 years old. In the short span of more than 20 years, Chinese designers have been taking the place of the global fashion industry from the imitation of European and American styles to their original creation, and now to the smooth application of original design and Chinese elements. So what should we spell next?

　 Designers need design innovation. brand Marketing capability

Zhang Li, vice president of China Textile Industry Federation

"12th Five-Year" is building Spin Important period of industrial power. The China Federation of textile industry is drawing up and promulgation of the strategic plan of "strong science and technology, powerful brand, strong talents and sustainable development".

In the strong part of talents, the training of designers will be the focus. In the part of the brand power, a brand strategy promotion office has been set up within the Federation. Brand is divided into sub product brand, enterprise brand and industry brand, and industry brand is national brand.

The establishment of product brand is the bounden duty of designers. Nowadays, in order to build the brand of an enterprise, we need to make efforts to design talents in two aspects. One is design innovation, the other is brand marketing. Brand marketing is the most important thing that we need to learn more today.

Some time ago, the Federation went. Zhejiang During the inspection, there are some very good brand enterprises whose market share is very high and the profits of enterprises are very high. When I asked them what services they needed most from the association, they suggested that we should provide some specialized services, especially for high-end designers.

These needs give us some very important tasks, the core is the training of design talents. At present, the Federation has identified two areas of clothing and home textiles to train designers, starting from the terminal, and gradually cut the whole industry chain from personnel training.

　　 High end design personnel should have overall control.

Su Baoyan, acting chairman of China Fashion Designers Association

Fashion designers at different levels, young designers need to find their market positioning and style positioning on the brand they serve, and systematically learn, not only to learn from domestic experienced designers, but also to learn from overseas outstanding designers, learning their experience and information. In the process of designers' growth, fashion design competition is designed according to the development stage of China's fashion industry.

At present, China is the largest clothing manufacturer in the world. Brand building is still in a stage of development. Every brand product has its own characteristics. Although some clothing brands have launched their own lines, they still need to develop better talents in design. Design is the core competitiveness of the brand, so enterprises need to grasp their core competitiveness, and for each category, we should excavate the innovative talents of this category to enhance the core competitiveness created from China to China. In addition, we should pay attention to the combination of different types of talents in the training of design professionals.

High end design personnel not only have deep creativity to brand itself, but also need to control from the brand strategy orientation to design innovation, commodity planning, cost budget control management, the whole product structure, and then to the final marketing network. These are the requirements for high-end design talents. Therefore, we should arrange different ways of propulsion for the different stages of the designers and the different stages of development of the industry.

China's policy related departments have put forward 10 years' strategic plan for brand building, including the development of science and technology talents. The design contest is designed to excavate talents and train talents through training. Most of them are absorbing, learning and growing in daily work, and then sustainable development.