"Pumas" And "Running Dogs" Shake Hands.

Recently, the intellectual property court of Taizhou intermediate people's Court of Zhejiang province held a trial of trademark infringement case of a shoe factory in Wenling, Germany.

Rudolf, a sporting goods in Germany, has claimed that the PUMA brand has been popular in more than 80 countries and regions, and the market has already spread all over the world's major cities. The Limited by Share Ltd is a leading international sporting brand.

Trademarks such as "PUMA" and "Puma figure" were registered in China as early as 1978.

In October 2006, without permission from the plaintiff, the defendant unlawfully used the figure similar to the plaintiff's registered trademark on the sports shoes he produced and sold them.

His behavior infringes on the plaintiff's exclusive right to use the registered trademark, causing serious economic losses to the plaintiff, causing bad influence on the established good brand image and good commercial reputation. He sued the Taizhou intermediate people's court for a request to order the defendant to stop immediately infringing upon the exclusive right of the plaintiff's trademark and compensate the plaintiff for the economic loss of 200 thousand yuan. He also apologized in the relevant media and took the cost of the case.

The defendant, a shoe factory in Wenling, replied that the animal pattern "running dog" was only embellished as a shoe pattern. It was not used as a trademark, and was not similar to the registered trademark of the plaintiff, and the sales channels were different. It would not cause the public to misunderstand and confuse their goods. The plaintiff argued that the reasons for trademark infringement were not valid.

After the court hearing, the two sides finally negotiated the agreement under the auspices of the court, and the defendant stopped the infringement and compensated the plaintiff for 60 thousand yuan.