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"Service" Improves The Quality Of China'S Garment Industry.

2011/3/28 17:18:00 71

The development of "service" in the clothing industry has not stopped from the beginning of "the user is dissatisfied after the trial". Nowadays, more and more businesses have put the best service in the first place, and the service has become the way for the development and survival of the enterprise.

After years of triumph, Zhou Shaoxiong of the seven wolves made an unexpected decision to slow down the expansion and further enhance.

brand

Image and terminal store image and upgrade

service

Level...

Thus, the concept of "double exception" opened in Kunming and Nanjing, which combines clothing and Book concept stores, so that cultural art books and the designs made by mark can form a different connotation.

Then the "double-sided exception" upgraded version of the company -- Ecological store, from the environmental aspects of shop decoration and furnishings, plus casual clothes, books and household items, will interact with consumers to present a new shopping experience.

But the "five sense marketing method" adopted by Luo Lai has also become a classic.

From the store design, decoration, display and shopping guide services and brand positioning to a close match, so that customers enter the store, from the visual, auditory, olfactory, touch, taste is particularly pleasant, so as to promote.

consumption

Desire, this warm and fashionable home atmosphere has also been favored by consumers.

Lining's rule is to display the Olympic team products sponsored by the Spanish basketball team, the Argentina basketball team and the Kenya track and field team on the staircase of the flagship store, and put the Olympic champion photos in the shop. The Michelin sneakers are also displayed as bright spots.

In this respect, he has done a lot of work. They have issued the singer's membership card. This card can not only integrate with members' management, but also record the chat points between customers and customers, from customer life, work situation, product evaluation, to product color, fabric, tailoring, and even details of buttons.

Always go to high-end customization.

brand

Kevin Kelly, however, advocates an all-round "nanny" one to one fit.

service

。

In the senior private club of Yiwen, clothing products from clothing fabrics to suits, shirts, windbreaker, T-Shirts, and other accessories, such as shoes, bags and neckties, are available.

Everyone who comes here can be treated honorable.

"The action is to broadcast a song about pregnant women first, then produce related books, and develop some extended products, such as Notepad, prenatal music, CD and so on."

Zhao Pu, chairman of October October, said she hoped to bring many pregnant and infant services to consumers.

In addition, some moms, such as mommy, share experience in postnatal care and fitness with members of the consumer.

In fact, many activities revolve around consumers, focus on consumers, and then expand services with this center, and strengthen the relationship with consumers. They are both enhancing the visibility of products and enhancing the loyalty of consumers. "Service" has become a way for many businesses to "wrap" customers. No matter what the result is, the development of the garment industry is worth promoting from the point of view of customers.