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Nike, A Shoe Maker, Is Hand In Hand For Publicity. Liu Xiang

2010/9/24 9:53:00 52

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Nike Fashion Advertising

According to media reports,

Nike

Liu Xiang was invited to shoot a group of publicity films for his new season AW77 Hoodie.

It can be said that Liu Xiang and

Shoe enterprises

Nike will play a wonderful story in the autumn of 2010.

The AW77 advertising blockbuster is based on the theme of "not only flying men". Liu Xiang wears Nike Sportswear autumn AW77 Hoodie, showing the other side as Olympic champion and hurdler.

The name of the AW77 Hoodie comes from the Nike Western Athletic Association.

The association was founded in 1977, and it was still the first time.

The founding members are a group of rebellious, pioneering minds who do not stick to the rules. They never have the word "no" in their dictionaries.

They are constantly trying, innovating, opening up new fields and bringing their talents to the extreme.

Their maverick movement has completely overturned the movement.

Culture

The face.

Since then, members of the West track and field club are not only sportsmen, but AW77 is more than Hoodie!

Liu Xiang: more than flying people.

As the champion of Athens Olympic Games, the former world record holder and the first Asian three champion, Liu Xiang is a household name and a legend of China.

But Liu Xiang is not only a flying man, not only speed and rhythm, but also a cartoon fan. He is an imaginary dreamer.

Liu Xiang's new AW77 advertising blockbuster {page_break}

For this cooperation with Nike, Liu Xiang admits: "this is the first time that I took the AW77 shooting advertisement. The first time I saw that I had such a huge advertisement, I felt very shocked.

Personally, I like this group of photos very cool. It also shows me different aspects.

I am usually seen in the arena, and are closely related to my sports.

In private life, I have many other things like ordinary people. I like food and tourism, and I like to stay with my family.

I will play a lot of roles. On the playground, it is Chinese hurdler. I am their son before my parents.

I now regard the competition as a tour. Although I have visited many places, it is all a competition. I can only take a look at it and have little time to really travel.

Now I'd like to look around the country, but it's a little hard.

AW77, a daily sports jacket that is full of historical heritage.

In 1977, Nike and Jeff Hollister founded the Athletics West to strive to reverse the track and field situation in the United States and provide training platform for athletes.

Members of the running team of Jeff Hollister's West track and field association were trained in standard sweater.

However, like Nike's R & D personnel, Hollister believes there must be a better way to improve the sportswear.

So he improved the Hoodie. He changed the full length zipper into a half length zipper, which not only increased the air permeability, but also reduced the seams of the clothes, which could better resist the bad weather.

The advent of Nike AW77 also marked the beginning of Nike's efforts to create a perfect sweater for athletes.

In the fall and winter of 2010, the challenge faced by Nike design team is how to innovate the already classic shape.

According to the characteristics of autumn and winter, they reused the proportion of the original and increased the modern design elements.

The "Western track and field association" pattern will be presented in this season, with a new combination of fleece, laser cutting, gluing and slit aiming to reduce friction, as well as detailed design of waterproof zippers.

Full zipper and semi zipper styles are available this season.