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2010 The Shenzhen Fashion Industry Promotion Conference Was Held Successfully In London.

2010/9/24 9:48:00 60

Deputy director of Shenzhen science, technology, industry, trade and Information Technology Commission, Lu Jian

London (London) is the birthplace of the concept of fashion. This not only means that creative talents are springing up, but also a prosperous fashion industry and an international fashion exchange center.

Shenzhen is the first special economic zone established after China's implementation of the national policy of reform and opening up. It has successfully opened the curtain on China's economic pformation and development.

In order to promote the European market expansion of Shenzhen garment industry and the European Economic and trade cooperation, at the invitation of the British Trade Association, on September 2010 17-21, the delegation of Shenzhen, composed of the Shenzhen construction industry and Trade Commission deputy director Lu Jian group, the Shenzhen science and technology industry, trade and information Committee, and the Shenzhen Garment Industry Association jointly organized the "2010 Shenzhen fashion industry promotion conference" (FASHION SHENZHEN). The Shenzhen delegation composed of 20 famous Shenzhen fashion brands, such as Geris, Ernie, AI, AI, costan, Mu Lan and Ji Xiang Zai, participated in the twenty-sixth London Fashion Week, and successfully organized a series of cultural, economic and trade exchanges.

Mrs. Hu Pinghua, Ambassador to the United Kingdom

Secretary General of Shenzhen apparel industry association, Shen Yongfang

London Fashion Week is one of the highest fashion events in the UK. It is also one of the four fashion shows in the world. London Fashion Week is famous for its diversity, vitality and creativity, and has great influence in the world fashion industry. It is the best stage for Chinese designers and brands to enter the international fashion industry.

Shenzhen is one of the most developed cities of China's fashion industry, especially the branded apparel industry. The overall R & D and design level of Shenzhen fashion industry ranks first in China, especially fashion women's clothing.

In recent years, Shenzhen is striving to build China and even the international "fashion and creative capital".

This event will showcase the strong interaction and impact of the collision between the two fashionable cities in London when Shenzhen meets London.

The fashion industry promotion conference, held in September 18th, introduced Shenzhen's clothing industry to London and the world. The fashion show of Costa Chan and Xie Hai Ping brought the thick Shenzhen wind to the UK. The audience was very enthusiastic. Nearly 400 places were packed, and more than 600 people were waiting in line. Many British fashion designers and fashion professionals came to see.

"FASHION SHENZHEN" will be a whirlwind in the fashionable London City.

Xie Haiping's fashion show

The British fashion industry exchange activities received the attention and support of the British Embassy in People's Republic of China and the Sino British Trade Association. Ambassador Hu Pinghua, madam, attended the event and delivered congratulations.

She said that Shenzhen is the pronoun of "innovation" and "creativity", and Shenzhen is the forerunner and model of China's reform and opening up.

Shenzhen's development benefits from innovation and breakthroughs, and this is the essence and soul of fashion.

Fashion Shenzhen is not only an exchange activity between Chinese and British garment industry, but also a close contact between Chinese and British cultures. It not only helps promote the pformation and development of China's fashion industry from "made in China" to "Chinese design" and "Chinese creation", but also helps to enhance mutual understanding and understanding between Chinese and British people.

On this fashion week, the Shenzhen delegation also held the clothing exhibition. During the period, Shenzhen displayed many excellent designer clothing brands, showing the top achievements of Shenzhen in the field of Chinese fashion design to the international fashion industry, the media and the public, and concentrated on the colorful fashion culture and fashion trend of Shenzhen.

Brand show

This trip to London is based on Further Strengthening fashion exchanges and cooperation between East and West and promoting the integration of Shenzhen's clothing industry into the international fashion circle. It provides a valuable opportunity for enterprises and designers to perform in a leading fashion platform and internationalized atmosphere. This will effectively expand the international space of Shenzhen's garment industry, and bring a broader international vision and international channels for Shenzhen's fashion industry. This will help Shenzhen's garment industry to move towards internationalization and create a more competitive regional Shenzhen brand dress brand.

Background of Shenzhen garment industry:

Shenzhen is a beautiful modern coastal city. In 2000, it was appraised as "International Garden City" by the International Park Association. It was appraised as "the 500 best city of global environment" by the United Nations Environment Programme. It is also a "national green model city" and "national garden city". In November 2008, it was awarded the "capital of design" by UNESCO.

Its fashion industry has geographical advantages such as proximity to Hong Kong and Macao, fast information and internationalization. It is easy to understand the changing trends of international fashion industry through Hong Kong and Macao.

Shenzhen is also a strong garment city, and there are more than 2500 in Shenzhen.

clothing

Enterprises, 400 thousand employees, more than 800 clothing brands, achieved 130 billion yuan (14 billion 900 million euros) in 2009 and exported 6 billion 900 million euros, which is one of China's most important clothing industry clusters, and is uniquely rich. Relying on the developed garment industry, Shenzhen also founded a specialized clothing exhibition, "China (Shenzhen) international brand clothing and apparel fair". It is held in July every year. It is one of the largest and most influential clothing exhibitions in Asia Pacific region. In 2004, it won the "UFI" authoritative certification of the exhibition fair of the International Exhibition Association. Currently it ranks the top two in China's clothing exhibition. The exhibition area has reached nearly 80000 square meters, more than 3000 standard booths.

exhibition

There are nearly 100 thousand professional spectators per year. The exhibition range includes women's wear, children's wear, underwear, men's wear, clothing, accessories, clothing equipment, publications, etc.

With a pragmatic attitude and professional spirit, the exhibition will create an ideal trading environment and display atmosphere for the industry and provide a business window with unlimited business opportunities.

Shenzhen

Latest fashion

The products sell well in large and medium-sized cities at home and abroad, and the market share of key cities in China is more than 50%.

Shenzhen fashion's "high-end" market positioning and "leading fashion concept" has been accepted by consumers in most parts of China.

Famous designer Liang Zi, He Luo Zheng, has won the highest honor of China's clothing industry, the Golden Summit Award. The fashion design conforms to the needs of the diversified and personalized service of fashion fashion, and the designer brand of Shenzhen has become a unique scenic spot.

Many brand enterprises have invited famous international fashion designers to cooperate in brand and design. They have become popular in the fashion industry of Shenzhen and become a current mode of the development of Shenzhen women's wear brand. The overall R & D and design level of Shenzhen fashion industry occupies a leading position in China.

Shenzhen fashion is the most prominent fashion woman's clothing. Whether it is the number of brands, the number of enterprises or the output value, it is the first place in the domestic cities. Many famous brands such as Mars Phil, Ann Li Fang and Song Li Si have emerged, leading the fashion trend of Chinese fashion.