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"Old" Business Circle Quietly Brewing "Change Face" Work In Xujiahui

2010/8/9 17:48:00 51

"Old brand" business circle

Xujiahui

Nowadays, "changing face" is quietly brewing. Facing the young consumer group with absolute superiority, Xujiahui business circle "takes the time to assess the situation", gradually positioning the merchandise to fashion and youth.

In recent days, the adjustment of the format in the city of Mei Luo and Hong Kong Plaza is concentrated on the upgrading of the two sectors of "fashion consumer goods" and "international brand".

The largest size of the city is adjusted.

In August 6th, the city of Xujiahui will usher in the largest adjustment in its 10 years since its opening. The once popular hot food market has moved from the ground floor to the 6 floor. It has been packed with all kinds of snacks and game machines, and has been pformed into more than 20 fashionable Japanese brands.

Exclusive shop

The "five street": unscrupulous printed products, MI peach pie, near zreis, day Valley Valley flower beds, FRANCfranc, ZOFF, and Duncan bakery are all the leading Japanese popular brands, of which more than 60% have entered the Chinese market for the first time.

According to the insiders, in the structural adjustment of the Xujiahui business circle, the city has a lot of assumptions on the ground floor, and has considered some other projects. However, the young people in Xujiahui have too much thrust and can not afford to do so, so they set the five street for young consumers.

At the same time, the city of 100 billion in the city of the United States also from the ground to the ground, the original "accumulation" business format upgraded to the brand room, box, leading the trend of digital consumption in Shanghai.

According to statistics, in the leisure and consumption groups of Xujiahui, young consumers account for over 80%, and there are young people everywhere in the endless stream of commercial buildings. Young people not only support the business circle, but also maintain the Xujiahui market.

The huge consumer market for young people also coincides with the goal of building a "fashionable consumption base in Shanghai" by Xujiahui business circle. "It is a great pressure for us to subsidize some of the tenants' lease contracts ahead of time, and the profit margins that businesses demand to move," said Mei Luo.

Xu Chunhua, general manager of Xujiahui Shangcheng group, told reporters.

Port remittance

Square again "new face"

When the city of Mei Luo changed its face, Hong Kong Plaza also displayed a new look.

The original Lianhua life hall was relocated for the first time in Shanghai, and Huarun's Wanjia boutique supermarket, which has a business area of 3500 square meters, has been unveiled in July 30th. Over 2 of the supermarket's over 2 commodities are imported products. "

Since the first half of this year, the B1 level has started to adjust. The 10 feature shops such as Vintage55, Xi Yan and Ne-spresso have been opened simultaneously. In addition, EmporioAr-mani, VERSUSCaff and other international brands have made a new appearance on the first and the two levels of Hong Kong Hui. In July 1st, a 260 square meter golf equipment area was set up in the Hong Kong Hui Plaza sports city.

Hong Kong Hui square said that it will maintain more than 40% of category updates every year, and introduce international brands to improve the chain of commodities.

While adjusting the format structure, the Xuhui District government began to excavate and protect the historical and cultural resources of Xujiahui. The historical relics scattered in the Xuhui middle school, Xujiahui library and Xujiahui Observatory in Xujiahui buildings were linked together through a cultural trail, so that customers from Xujiahui could walk around while shopping.