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99.55% Of Respondents Did Not Buy Textile And Clothing Products On Television.

2010/8/9 17:41:00 48

In the recent online survey conducted by the clothing times and the first textile network, the respondents were more frequent in watching television, and 79.37% of the respondents were watching TV regularly, 18.30% of the respondents occasionally watched TV, and 2.33% of the respondents did not watch TV very much.

And whether they will pay attention to TV in the process of watching TV?

Shopping

Only 1.20% of respondents were very concerned about it, and only 2.93% of them were occasionally concerned. Most respondents chose to skip directly to 95.87% when they met with TV shopping shows.

Among them, only 0.45% of the textile and clothing products were often bought through TV, and 99.55% of the respondents did not buy them through television.

The above data show that consumers purchase textiles and clothing by television.

commodity

It doesn't seem to be "cold". Why? Product quality is not guaranteed, after-sales service can not be guaranteed, factory reputation is the problem, consumers are bound by traditional shopping ideas, and because they can not try to wear, they can not see the effect of upper body.

They feel that TV shopping businesses need to improve their credibility, enhance their supervision of quality, improve consumer confidence in TV shopping, improve service quality and attitude, pay attention to brand publicity and consumer reputation, expand their scale, and improve consumers' awareness of electronic shopping.

If consumers choose TV shopping, what are their requirements for the brands of textile and clothing products? They must be 1.58% of the surveyed brands in the national well-known brands. They believe that they do not advocate the brand. They think the brand is only 32.78% of the respondents who have paid more advertising expenses, 65.64% of the respondents think it does not matter, the most important thing is to see whether the goods are what they want.

Among the respondents, they knew the number of Chinese customers.

Taobao shopping

Mall accounted for 82.82%, not accounted for 17.28%.

Compared with the past TV shopping, where are the advantages of Taobao Taobao shopping mall? The respondents believe that the interests of Taobao stores tend to maximize; convenient, they can buy cheap and good products without leaving the home; they are popular and close to life; consumers can choose videos or choose products according to their preferences.

If they are textile and garment manufacturers, 34.12% of respondents will choose to advertise products in Taobao shopping mall in China, while 61.43% of respondents will not think that 4.45% of respondents need to be observed.

Among the 33804 respondents, men accounted for 56.19% and women accounted for 43.18%, while those under the age of 20 were 7.28%, 20-30 were 49.14%, 33.45% were between 30-40 years old, and 7.65% were between 40-50 years old.

Among them, 3.83% of the respondents were located in towns and townships, and 96.17% in urban areas.