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A Great Trick For Effective Money Saving Marketing Strategy

2009/1/2 15:09:00 41870

Your company has a very good product, a great website and a very good staff.

The only thing that is not enough is marketing budgets.

According to the eMarketer survey, there will be about $27 billion in marketing funds on the Internet in 2008.

Faced with many marketers competing in the same space, how can your company maintain its competitiveness without budgeting?

Do not expect to get any free lunch from a salesperson who is chewing and cheating, such as search engine optimization service, or a joint network marketing plan that is demanding and over beautification.

On the contrary, you should take effective measures to compete in today's Internet world without breaking the budget.

We've all seen companies like these: they fall into the futility of ordinary keyword competition, or they fall into the marketing game for competitors who are financially strong and willing to burn large amounts of money.

Having a strong position in today's Internet market is crucial -- but contrary to popular belief, scale does not mean everything.

When funds are tight, what can marketers carry out effective competition?

By adopting the following six key strategies, marketers can compete ahead of their competitors without breaking through their advertising budgets.

1., "their company is very big!"

When you repeatedly see the commercial advertisements of the same company, whether they are outdoor billboards, print advertisements or online advertisements, you may think, "this company is really big!"

Am I right?

Customers' perceptions of your company affect whether they buy products from you.

The closer your company's impression of customers is, the more likely they are to buy products from you.

The trick is to make your information appear in front of customers at the right cost without throwing large sums of money into search engines, email marketing, and other advertising tools.

　　普通类型的行为营销是有效的，但是其投资回报率值得商榷。通过网络展示广告从情境上或根据消费者行为精准影响顾客，其广告花费是巨大的。当你有足够的预算，这些都是非常棒的营销手段；但如果你的营销经费有限，这种形式的行为营销就应当留给那些有足够预算的大公司们。像再锁定精准营销(Retargeting)这种较新的行为营销方法，拥有很好的性价比，并