Elegant Marketing Of Mei Lanfang

Movie

The mainland films, such as Lao Zhang's "the golden belt of the whole city", the "assembly number" of Xiaogang, until now, "Kaige Chen".

The great success of the film is attributed to the operation of "advocacy", also known as the "hype" of movie propaganda.

The propaganda and operation of product soft language should learn the speculation of today's film marketing, and of course learn from Mr. Kaige Chen's "Mei Lanfang".

Art.

First, we must do enough pre publicity work.

"At the critical moment, we know how to pull the huge machine of the media and do enough early warming work.

Before the launch of soft ware, we should do a good job in the market research work, thoroughly understand the selling points and highlights of the products, fully analyze the information of the market, and then describe the products in a dry, clear and alluring language, including the raw materials, technology, features, functions, target consumers and so on.

"Catch" the appetite of the media and consumer market, stimulate consumption, mobilize the multi-media platform such as plane, TV, radio, Internet and outdoor buildings to heat the atmosphere to the highest point.

It is understood that the early opening of the film in Taiwan was particularly successful. It was originally planned to be shown on the stage on Friday, December 19th. On the evening of 18, director Kaige Chen and actor Mei Lanfang, who played the role of middle-aged Mei Lanfang, had already come to the stage specially, including the Peking Opera actress Guo Xiaozhuang and the entertainer Tiffany Xu who came from the model. He also performed a Beijing Opera on the spot and heated the scene to the highest point.

Tiffany Xu's famous model Wang Shengfen, Sonia Sui and so on are also dressed up to show their support.

And the ShangHai Railway Station propaganda is equally wonderful. On the eve of the performance, Kaige Chen and other famous artists such as dawn and Zhang Ziyi came to Taiwan.

The atmosphere was a real fire.

Both reality and reality show, no doubt, close the distance between the audience and actors on the stage, convincing people.

Soft language should be authentic and credible.

For example, the article advertised that the product can "induce you to get rid of the XX disease" and other language induced consumption in the 3 cycle, or promote the product "7 days to eliminate the effect of peas on your face" or to have the function of "making hair long and dark".

The scene of reappearance should be gorgeous and wonderful.

What is marketing in movies?

Without a wonderful scene, it will not be wonderful to be "gorgeous" again.

Many soft texts and even advertisements should be visualize by means of familiar scenes in life.

Scene reappearance is an ordinary and trial and error advertising marketing method. For example, the most used is Procter & Gamble Company, whether it is Shu Fu's on the bus or children's contact, or the earliest carrying gas cans, to today's OLAY bath milk advertising is a kind of live scene reproduction.

No matter how to reproduce the situation, it is good to achieve perfection only. It is very convincing to reappear with hot topics and news.

The propaganda is long and lengthy, but it has a lot of lingering charm.

If it does not go too far, it will be relished because of its visual representation.

However, this short love affair ended with the disappearance of Meng Xiaodong at the most intense time of the two people.

In the 2.5 hour movie, Zhang Ziyi only had six plays, but also showed typical scenes of the characters.

No wonder Meng Xiaodong called Mei Lanfang a real understanding.

"The film is a description of Mei Lanfang's life. We strive to respect facts."

For another performance of dawn in the movie, Kaige Chen quoted Mei Baojiu's old man's words: "he played Mei Lanfang very generous!"

With differentiation, it seems that the film is different and worth chewing and playing again.

Whether it is differentiated by rigid advertising or supplemented by personalized soft advertising, as long as we take into account all kinds of novelty strategies to achieve the effect of high point attack, intersecting, and overall eye-catching, we will be able to extend the brand by advertising products with differentiated functions, such as Leslie Cheung's "Cheng Yi Yi" and "dawn Mei Lanfang".

Two aspects are worth trying.

The individuation and segregation route will certainly drive the product sales market. At the same time, through the preparation of soft copy, the brand will be heard quickly, and the sales volume will also be greatly improved.

The idea of differentiation should be beautiful, extensible and original, which will attract more consumers' attention.

For the "snow Ya" extension of brand skin care products, the creative idea is "snow as charming women". The series of products extending around the core products are also caused by the attention and sparkle of copywriters.