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Promotion Of Benefits Or Promotion Results

2008/11/28 11:34:00 41926

Generally speaking, enterprises will have their own goals at every stage.

The more realistic the goal is, the clearer the purpose of promotion will be; and if the goal is divorced from reality, it will become more and more difficult to popularize, and it is likely to lead to failure.

Multinational corporations, those top 500 companies in the world have come to China and call the marketing department the marketing department, and some of our domestic companies are generally called marketing department or marketing department.

However, no matter how it is called, there is only one job, that is, marketing.

Of course, this promotion is also very different.

For example, the brand background of a multinational company is accumulated abroad, and its brand character and ideas and ideas have matured. So the promotion is to convey the concept of a mature product and brand to domestic consumers. However, our enterprises are different, because our products have not yet formed their own characteristics, and the brand concept is still at a vague stage.

This is equivalent to someone else has graduated from University, and we are still in primary school, or junior high school, the two can not be the same.

However, the cruelty of the market is here. Our primary school students must fight with their "college students" in the market.

Therefore, domestic enterprises and foreign enterprises are very different in the way of promotion.

At this time, we must carry out our own promotion according to our current situation and characteristics, and these promotions can be divided into two parts, one is the promotion of interests, and the other is the promotion of results.

The promotion of interests mainly includes the promotion of product interests being accepted, the promotion of corporate interests being accepted, and the promotion of sales interests being accepted.

Its short-term short-term goals or the promotion of individual goals are based on the prevailing local conditions and the actual situation, and are the accumulation of future target promotion results.

Many enterprises in China are now in the stage of interest promotion.

The promotion of results is brand promotion.

This promotion does not mean that there is no interest, but rather that this interest can not be directly reflected, it is through the pursuit of results to achieve greater benefits.

The promotion of the brand is to pfer a good result to the consumer, and the result is closely related to the brand.

In this way, the value of the brand will be reflected through the product.

Nowadays, the promotion of many multinational companies is the promotion of this way.