Home >

Eight Fujian Merchants Enter The Main Shoe Market In Jinjiang.

2008/10/7 0:00:00 53

Raw material prices rise, labor costs rise, production profits shrink...

All kinds of pressures overlap so that enterprises have to think more about future development.

In September 25th, the Fujian Youth Chamber of Commerce President (enlarged) meeting was held in Jinjiang, and thirty or forty members of the Qing chamber of Commerce from the eight Fujian provinces gathered in Jinjiang.

In addition to discussing the next stage of work of the provincial chamber of Commerce, they also have a more important task: visiting three member units such as Anta, Jin Ba and seven wolves, looking for some ideas that can be applied to the development of their own enterprises.

Ding Zhizhong, chairman of the provincial chamber of Commerce and chairman of the board of directors of Anta (China) Limited, CEO, said that the trip to Jinjiang was only the beginning of such activities in the provincial chamber of Commerce.

It is a question we have been thinking about how to make the conference of the youth chamber more meaningful.

The eight Fujian green merchants are a family. Through the platform of the provincial chamber of Commerce, we can exchange information with each other.

This is very beneficial to the development of members of green merchants.

We are committed to making the provincial chamber of Commerce a platform for members to exchange and learn from each other.

"This is a place full of miracles.

Although the city is not large, the number and quality of its brands are comparable to those of other county-level cities in the province.

Even if it takes the whole country to consider, it is also in the forefront.

And a large part of these brands are created by our green merchants, and the green merchants in Jinjiang really have a place to learn.

Wu Xiande, deputy secretary of the Fujian Provincial CPC Committee of the Communist Youth League, made a summary at the meeting.

Anta: high speed growth has "secret weapon"

At 10 a.m. on September 25th, in the Sports Science Laboratory of Anta headquarters, Chi Dian, Jinjiang.

As the host of this conference, Ding Zhizhong visited the sports science laboratory with the participants, and explained the functions of each instrument in time.

Although some of these young traders did not come here for the first time, they listened with interest to Ding Zhizhong's explanation.

Anta's sports lab has long been widely known in the industry.

As early as 2005, Anta set up the first sports science laboratory in China, which has more than 50 researchers, and has cooperated with Beijing Sport University's biomechanics research institute and China leather and shoemaking Institute.

Anta's flagship core technology is the product of this laboratory.

Today, the sports science laboratory has assumed a more important responsibility: the standard of domestic sports shoes.

"At present, nearly 70% of the series of sports shoes in China are formulated by us.

It can be said that this laboratory is considered the "standard manufacturing base" for domestic sports shoes.

Ding Zhizhong said.

In fact, not only is the field of sports shoes, but also in the same field of sports -- the formulation of national standard for sportswear, Anta has also undertaken a large part of its work.

In September 18, 2008, the national sports goods Standardization Technical Committee sportswear branch was established in Anta.

In recent years, Anta has participated in the revision of the national and industrial standards of many footwear and apparel products every year. It is the main drafting unit for the national standards of travel shoes, basket volleyball professional sports shoes, professional sports clothing and protective equipment, knitted sportswear, knitted student clothing, knitted T-shirts, cotton garments and other national standards.

Looking at all kinds of instruments and equipment in the laboratory, visitors can not help but admire: Anta has been able to occupy an increasing share of the domestic market these years. It turned out that there were secret weapons.

Jin Ba: the persistence of jacket "overlord"

At 3:40 p.m. on September 25th, China (China) Limited is training in the classroom.

This is the second stop of the provincial chamber of Commerce.

It was learned that the provincial chamber of Commerce was ready to visit.

Hong Zhaoming, the chairman of the company, personally told the members of the visiting group about the culture of the company.

The most fundamental reason for the success of the company is that we always stick to the production of jacket.

When talking about the success of the powerful fighter, Hong Zhaoming made it clear that sticking to the jacket was the main reason for the success of the powerful fighter.

In explanation, Hong Zhaoming talked about such a small interlude.

A few years ago, when the real estate market was unusually hot, Hong Zhongxin was advised to invest in real estate and restaurants.

Hong Zhongxin was somewhat moved. When he took the idea out to communicate with Hong Zhaoming, he was rejected by Hong Zhaoming.


"I have always admired such a sentence: it is impossible for a man to do a good thing in his life.

This is also the core values and management philosophy.

There are three key words: "lifetime", "do well", "one thing".

The first thing is to set goals, that is to say, "one thing", that is, to create the brand of "centenary", and then to do it, to spend the whole life's efforts, not to string easily, not to change direction, not to go all the way, and to be "good".

Hong Zhaoming said when he talked about the reasons for his veto.

Seven wolves: a model for efficient production

At 5:10 p.m. on September 25th, Jinjiang golden well wolf wolf headquarters production workshop.

As the last stop of this visit, the seven wolves company showed members of the visiting group, besides the development history of the seven wolves, the members of the visiting group were interested in the automatic suspension system in the production workshop.

After the introduction of the automatic suspension system, it takes only 38 seconds to produce a pair of trousers. On average, every worker on this line can produce 70 pairs of trousers every day.

Compared with past operations, efficiency has increased by nearly 50%.

The commentator explained the way to the automatic hanging system with members of the visiting group.

In fact, the function of the system is much more than that.

"It also has a better place: it can automatically count the workload of each person in each post, so that the position of statistician in the traditional process is eliminated.

Every day after work, employees can only know clearly how much work they have done today and how much money they earn by checking them on the computer.

In this way, employees are also aware of the number.

The announcer revealed that when the automatic suspension system was introduced, the price of each set was over 5 million yuan, and this price also surprised members of the visiting group.

"But from the results of production, the effect is good, attracting many brothers enterprises to come here to see this system."

The commentator talked.

"It seems that after we go back, we should also consider whether we should spend some time on upgrading the production equipment, otherwise we will soon be eliminated."

Members of the visiting group said after watching the hanging system, this view was also endorsed by others.

Anta has become the benchmark of the industry.


  • Related reading

Domestic Shoe Enterprise Marketing Culture Strategy Competition

Finished shoes
|
2008/10/7 0:00:00
65

AOKANG'S Cost Revolution To Cope With The Cold Current In The Industry

Finished shoes
|
2008/10/7 0:00:00
54

Women'S Shoes Enter The Chinese Shoe Industry On Saturday.

Finished shoes
|
2008/10/7 0:00:00
135

Red Dragonfly Wants To Finance 1 Billion

Finished shoes
|
2008/10/7 0:00:00
38

Jordan Happy Sports Fund Stationed In Fujian

Finished shoes
|
2008/10/7 0:00:00
81
Read the next article

Where Does The Winning Horse Win?