Here Comes The God Of Wealth, Lucky Night, The First Show Of The Special Guangdong Fashion Week Of The Four Happy Fashion Brands Of The God Of Wealth Came To A Successful End!

On the evening of April 23, 2025, the main show of Guangdong Fashion Week ushered in the first public appearance of the Four Happiness God of Wealth brand. With the theme of "Good Luck on the Body", "The God of Wealth Comes, the Night of Luck" constructs a contemporary expression in the southern context in a show narrative integrating the debut of clothing, intangible cultural heritage technology, urban culture and music rhythm.

At the beginning, Guangdong native rapper POP&AFINGER sang the original song "Lucky" of the Four Happiness God of Wealth, from "down-to-earth" to "happy and smooth, Lucky and Lucky until the end of the year", singing the philosophy of making money and the rhythm of fortune in the context of Guangzhou into the sound of the city. As the metronome of Guangdong spirit, this song also set the direction for the whole show, like a call to action - rethinking the meaning of good luck in the urban context.

This show marks the Four Joy God of Wealth T The official release of the T-shirt series is not only the starting point of the product line, but also the first systematic landing of the "good luck concept" into wearable cultural language. The pattern design is based on the brand's classic visual system, and the main body forms the IP with the symbol of the Four Joys God of Wealth Identify the main axis, integrate the exclusive "Four Joy God of Wealth Silhouette" pattern and multiple groups of lucky totem graphics, complete the visual logic of "talismanism" in the way of minimal composition, and try to find a balance between symbol density and closeness.

The design language does not pursue strong visual stimulation, but takes "daily wearability" as the primary principle - T T-shirts are no longer just trendy consumer goods, but "daily ritual objects" that carry wishes and identity expressions. While retaining the aesthetic tension, it pays more attention to the true quality of "generating a sense of wish on the body". This product concept reflects the brand proposition of Sixi God of Wealth: make good luck a cultural behavior that can be perceived, selected, and repeatedly practiced.

The models were paired with Guangdong objects such as giant transport bags, big cell phones, spray guns, cave shoes, etc., which were introduced into the show through behavioral use. These elements concretely present the spirit of "how Cantonese people create wealth in daily life", and also extend the field level of clothing expression - patterns are responsible for narrative, matching the generation of scenes, and the entire runway is transformed into a "logic map of Cantonese development", delivering a distinctive welcome: "WELCOME TO GUANGDONG”。

In particular, Daxiu introduced the Lingnan intangible cultural heritage fabric "Xiangyun yarn", and Shiwan advanced customization created by Shixiaowan, the principal, and Sixi God of Wealth jointly created the first appearance. The model wears the cat jewelry of the god of wealth, and the clothing structure is integrated with the IP pattern and classic coin pattern, showing the beauty of the integration of traditional technology and trendy IP language when walking. The overall style not only retains the calm flavor of southern texture, but also releases a light and flowing sense of wish, making intangible cultural heritage no longer stay in commemoration, but become a good luck energy body that can be worn and walked into daily life.

At the curtain call, Hu Wei, the founder of IP, came to the stage wearing a coat decorated with cat dolls of the god of wealth. After entering the center, other models took down the dolls and threw them to the crowd, and then the audience spontaneously approached and picked them up. In this process, there was no host guidance or ritual language, but it became the most emotional moment of the whole audience: good luck was not distributed, but naturally generated in the interaction.

The whole show did not adopt theme segmentation or slogan based visual segmentation, but through rhythm and emotional progression, hidden four groups of "lucky situation" as the core of the structure - running for wealth, keeping wealth, creating wealth, and supporting wealth. These are not explicit slogans, but an implicit exposition of the philosophy of life: how to pursue wealth in the city and how to claim good luck in daily life.

During the show, there were no empty seats at the scene, and the Four Joy God of Wealth gave a carefully prepared super gift to more than 750 guests - each guest opened the exclusive "Guangdong God of Wealth" blind box. Inspired by the local culture, auspicious language and customs of Guangdong, this series is a practical attempt to build a regional good luck culture by Sixi God of Wealth as a gift recommender in Guangzhou. At the same time, the "Kaiyun Flash Shop" jointly built by the Four Joy God of Wealth and Guangzhou Gifts appeared outside the show, and the new products of the Guangdong God of Wealth series, the God of Wealth T-shirts, and interactive devices were launched simultaneously with the cultural and creative surroundings. Clock in, high five, lucky scrape, TEA hall plan... Let "good luck" really become an executable task in urban life.

This is not only a brand release, but also a practical exercise for Guangdong to connect the co creation mechanism of culture, design, industry, IP and consumption. "The God of Wealth Comes, the Night of Luck" was jointly launched by Sixi God of Wealth, Guangzhou Gift, Guangdong Fashion Week, Sihaicheng, Peanut Intelligence Bureau, the last universe and other parties. It runs through a complete closed-loop from content to scene, from spirit to consumption. It not only shows the T-shirts and characters, but also shows how Guangdong can promote the new possibility of industrial narrative with the urban language of "good luck".

Every step on the catwalk of the night of God of Wealth is a road about wealth and the future.

This road, not only belongs to individuals, but also leads to a larger happiness territory.

A new chapter of good fortune is about to open. Please wait and see.