Fashion ESG Multiple Aesthetics: Retro And Pioneering

In recent years, the fashion circle has constantly set off a sustainable upsurge, focusing on the direction of design, application, science and technology and humanities, trying to interpret ESG (ESG is the English abbreviation for environment, society and corporate governance) in a diversified way. According to the industry, the sustainable and diversified development direction enables young designers around the world to show new creative power, which can not only bring unique aesthetic concepts, but also bring more exploration of environmental protection, art and life integration to the consumer market.

Popular interpretation:

Remake

Open up new ideas of emotional resonance

"The return of fashion design to pragmatism has become the mainstream. This year's sustainability is another expression of concern for daily life, in which the re creation of recycling has opened up new ideas for high-end fashion." Chen Xi, director of international buyers, told reporters that, taking high-end fashion of luxury brands as an example, designers began to base on the emotional resonance of the wearer, Practicing a "remake" remodeling design concept that is not limited to specific occasions and conforms to the daily real dress habits.

Chen Xi said: "Remake means to remake, that is, to remake things. It is commonly used in music and film, and has become increasingly popular in the clothing field in recent years. Thanks to this, Vintage ancient works have become one of the inspirations for the popularity of new products."

How does the remolding of "remake" express concretely? The reporter noticed that the exquisite garment production technology has become the essence of remake design. For example, on the Balenciaga 2024 summer show, the evening dress shapes from the round pendulum dress with retro floral print colors to the dress made from the single items collected by antique stores in Europe and the United States through upgrading and reconstruction are the performance of the design team's practice of sustainable innovation.

For another example, Maion Margiela's new season works, which have always appeared as a pioneer, include evening dresses made of T-shirts and corsets, lampshade shaped hats made of iron wire skeleton, bound and wrapped with strips of cloth or strip plastic film, and so on. Through exquisite handcrafting, they create a "no trimming" white space, which makes people feel interesting and full of stories.

The sustainable popularity of fashion design has extended to the degradation process of different pieces and even the show design.

"All decorative plants in Hermes fashion show this season are replanted back to nature after the show to realize real recycling," said designer Zhang Dayou. Zhang Dayou told the reporter that the designer brand invested by the parent company of Gucci, Kaiyun Group, demonstrated the biodegradation process of waterless dyed printed collar shirts

Local innovation:

Deconstruct new fabrics and make them by hand

"Stella McCartney is the finale of Shanghai Fashion Week in spring and summer 2024, but the most eye-catching protagonist of the whole Fashion Week is actually among young Chinese designers." Shi Ru, one of the top ten designers in Guangdong, said that this group of young Chinese fashion design forces will fully present a sustainable upsurge, not only in the use of bold fabrics, It is also reflected in the profound discussion of art and environment under the avant-garde aesthetics.

Taking the manual creation with temperature as an example, Shiru believes that the new season design of Swaying shows a gradual change that is more in line with modern aesthetics by using the original texture of knitting, which is a change from rough to refined.

"What we can perceive is not only the visual impact of the pattern, but also the fine touch of the fabric close to the skin, which is actually completed by the fingers, needle by needle, constantly polishing." In Shiru's view, this is a very subtle moment of emotional outburst between people and fashion.

Another example is OSMOS's new season's update and iteration of fabric innovation and process, which uses a variety of yarns to weave light and transparent knitting with different textures, which gives out the original natural beauty and relaxation between layers.

The reporter also noticed that the designer Chen Xuzhi's XU ZHI2024 spring and summer series, in his series of works honoring artists, "tassels", as a recyclable popular element, were brought into play for the first time - metal tassels, silk tassels, chiffon tassels, feather tassels and wax rope tassels, It depicts a new scene of life under the collision of various materials - instantaneous beauty, like fireworks. "Handwork is an important background color of these sustainable popular fashion, and the intervention of technology is to make the fabric better serve the design and the wearer," said Shiru.

Observation:

Future, sustainable fashion

Will be deeply connected with the city

The sustainable development of fashion industry has become a global consensus. Industry analysts said that in the future, the fashion industry will be deeply "tied" with the city in a more diversified and sustainable form. For example, at present, fashion weeks in many cities are using renewable energy to provide power for activities, and will also promote sustainable transportation options for participants. Some shows no longer use plastic products such as plastic bags or plastic bottles.

This year is more special for the fashion industry. The 2024 Summer Olympics will make Paris, France, the focus of the world. Five years ago, during the 2019 Paris Autumn and Winter Fashion Week, the "Paris Good Fashion" project was announced, aiming to build Paris into a sustainable fashion city in 2024. The industry expects that this summer's Olympic Games will not only test the fashion "report card" of Paris, but also provide a new standard and innovative ideas for sustainable development for the future of the fashion industry. (Reporter Tan Weiting)

(Source: Guangzhou Daily)