Alibaba Upgraded The New National Product Plan, And Other Old Brands Have A New Way Out.

In April 22nd, Ali Baba Micro-blog confirmed that upgrading the "new domestic product plan 2020" to help businesses meet difficulties, speed up product innovation and independent brand building, and strive to make each consumer's shopping cart more than 3 Chinese brands.

It is understood that Tmall released the "national tide action" in 2018 and 2019, the Alibaba "new national cargo plan" formally launched. Therefore, this is also the third time that Alibaba has upgraded its support measures for Chinese brands. Over the past year, 134 domestic brands have been helped to sell more than 1 billion of Tmall's domestic brands in the past year, including brands like Huili, big white rabbit and Dunhuang. Shanghai, Beijing, Guangdong, Zhejiang and Sichuan have the largest number, and 52 old brands have annual sales of over 100 million. At the same time, about 1000000 Chinese goods merchants go to sea through Tmall overseas, Lazada, speed sell and other platforms.

This time, the new national product plan 2020 will promote brand digitalization and enhance international brand creativity.

The project centers on 3 1000, 1, 10000, 1 green corridors and 1 art centers:

1, training 1000 new product planners for Chinese brands.

2, help 1000 Chinese brands and IP highly efficient cross-border

3, build 1000 digital industries with "super factories".

4, help 10000 new brands of new products to open up new customers.

5, open up the old brand in Taobao live green channel.

6. Set up Tmall's first offline National Art Center.