More Than 70% Of Shops Are Still Not Open. Cage Speed Up The Smart Retailing Project.

In March 9th, Cage told reporters in an interview with China that more than 70% of Cage's stores were closed by the epidemic. Skech is speeding up the on-line plan of smart retail tools, which enables consumers to enjoy the convenience of shopping at home through online intelligent shopping guides and small business mall intelligent retail tools.

Source: brand official website screenshot

It is reported that with the improvement of the epidemic situation and the gradual recovery of the consumer market, Cage's store will gradually resume business. Since all the recovery time will be based on the prevention and control requirements of local governments, Cage will actively cooperate with all the preventive and control measures, adjust staff scheduling time according to the business hours and passenger flow, and provide masks for employees, and strictly stipulate the disinfection process of shops and products.

In order to cope with the current situation of offline shops, Cage, China, said that at present, Skech is actively expanding the full channel retail mode, online shopping, such as Tmall, Jingdong, official website, WeChat circle of friends and other channels to increase cooperation and promotion with the electronic business platform. Under the influence of the epidemic, Skech has also made corresponding adjustments to the discount activities of the electricity supplier channel, so that consumers can enjoy the preferential price of products during this period.

Because Cage has a large number of fans, during the epidemic period, these accumulated member communities have provided Skech with new ways of communication. Cage has maintained stickiness with consumers through social marketing, and has brought new market strategies and directions.

Skech China said that after this test, many new consumer scenarios, products and services have been hatched in the Chinese market, which will bring greater opportunities for development. On the one hand, Cage's product price positioning is in line with the needs of the public for cost-effective products. It can meet the needs of whole age consumers' daily life and work commuting, and continue to accelerate the sink of channels, so that more consumers in the 1-6 line market can experience Cage's products. On the other hand, Skech will increase investment and layout in smart retailing and social media marketing. Digital transformation and full channel access will also be a focus of post infectious development, creating immersive shopping experience and more convenient service experience for consumers.