Bosideng Unveiled The National Brand'S Courage And Confidence In London Fashion Week.

In February 16th, Bosideng brand officially appeared in London Fashion week. This is the third consecutive year of Boston brand landing in fashion week.

Bosideng is a super large and very advanced brand down garment manufacturer in China. This appearance in London Fashion week shows that the brand has successfully transformed and upgraded the integration of professional technology and fashion design on the international stage. Bosideng is an enterprise mainly engaged in the development and management of its own down garment brand, including the research, design, development and raw material acquisition of the product. Purchase, outsourcing production, marketing and sales.

Affected by the epidemic, many domestic clothing brands and teams cancelled the four major fashion week release plan this year. But bostenden appeared in London Fashion Week as scheduled to show the national brand's courage and self-confidence. It also displayed to the world the courage and self-confidence of Chinese national brands at the special time of epidemic situation, which has special significance for national fashion.

In this London Fashion Week, Bosideng displays innovative fabrics and daring to apply high saturation colors to the works of popular elements such as reflective Digital Camouflage and dazzle colors. The company officially invited about 350 people, but in fact, far more than that, the venue was packed. Many fashion and entertainment personages came here, reflecting the high degree of concern that the brand insisted on appearing in the four international fashion week and its bright expression.

Like the whole domestic retail and other clothing brands, the sale of the down line brand down clothing has also been affected, and the number of passengers under the line has been greatly reduced. Most of the affected stores are temporarily closed. Despite the past situation, sales of down coats have been slowing down in 2-3 months after the Spring Festival.

However, some offline sales were affected by the epidemic, but accounted for about 10% of the total fiscal year sales, which did not belong to the sales peak. In previous years, about 90% of the sales in the company's financial year were completed before the Spring Festival. The first three weeks of January 2020 were not affected by the epidemic, and the growth was in line with expectations. Therefore, before the impact of the epidemic, though affected by warm winter, the brand upgrade, channels, products and other comprehensive efforts have been put in place.

In order to bring some compensation to the offline industry, Bosideng actively tried new online marketing methods such as live broadcast, video, WeChat community and small program distribution during the Bosideng epidemic situation, and achieved some positive results.

Bosideng sets the national quality award and the China Industrial award in one, and is second to none in China's industrial manufacturing, highlighting its achievements and vitality in the practice of excellent brand strategy, excellent management and independent innovation.