Advocating Sustainable Fashion, Lan Jing Takes The First Step In Contributing To The Recycling Economy Of The Textile Industry.

Recently, the award ceremony of the 2019 China International fabric design competition was held at the China International fabric accessories (Qiu Dong) fair. As a support partner to cooperate with the competition, Lan Jing fiber (Shanghai) Co., Ltd., through the establishment of the "Lan Jing fiber product development and Application Award", has further promoted the application of quality fiber and innovative technology. At the same time, with its unique philosophy and high performance products, the group has received many visitors at home and abroad during the exhibition. The China textile daily reporter interviewed the responsible person of the company and explained in detail the new products, new technologies and future market planning of Lan Jing.

Green technology shows environmental protection attitude

At present, the realization of "ecological environmental protection" has become a trend of the world, and has gained high recognition and attention in China. In this fabric exhibition, the group also highlighted the theme of sustainable development.

　　 "The focus of our current exhibition is to publicize the concept of" promoting sustainable fashion and promoting circular economy ", and the main technology is REFIBRA technology. Hu Yueling, head of business development and marketing in Greater China region, said. According to the briefing, Yuefei fiber technology is upgrading and reconstructing a large number of waste cotton in the process of garment production, together with wood pulp as raw materials, and is used to produce brand name TENCEL, which is famous for natural environmental protection.

Harold Weghorst, vice president of the global brand of Lan Jing, said in an interview: "the concept of sustainable development has been engraved in the DNA of Lan Jing group. In addition to the sustainability of the fiber production process, we also bring an innovative series of rayset filament yarn to the market, Tencel LUXE, which is the highest environmental standard in our high-end application area. So we have made a lot of innovations not only in terms of production but also in product development.

Previously, the signing ceremony of "fashion climate innovation special fund" was held in Beijing. As a founding member of the fund, the group has helped create global climate innovation activities to build green earth. "Carbon emissions are closely related to everyone and every enterprise. Lan Jing is the most advanced enterprise in the textile industry chain. We hope that through our own efforts, we can promote the attention and practice of all aspects of the whole industrial chain for sustainable development. Hu Yueling talked to reporters.

In an exclusive interview, it is easy to find that Lan Jing group as a leader in sustainable fiber production has always taken environmental protection and sustainable production as the company's development strategy, using innovative technology to reduce carbon dioxide emissions in the process of product development and production, contributing to the positive changes in global climate. Hu Yueling said: "as the first fiber enterprise in the world to announce carbon reduction targets, the group plans to reduce carbon emissions per unit of production by 50% by 2030. This may be a difficult goal, but we will stick to it."

Promoting sustainable development of fashion industry

Lan Jing group has always maintained close cooperation with the global fashion trend in terms of fiber development, application and popular trend research. As China's largest textile market in the world, as well as the most important base of the world's major brands, the group always hopes to have more in-depth interaction with its direct and indirect customers and brands and consumers.

This year, Lan Jing joined the 2019 China International fabric design competition to set up the "Lan Jing fiber product development and Application Award". From the exhibition of the winning works, Hu Yueling expressed his satisfaction. "This is the first time that we have established a special award for the collaboration between Lan Jing and the competition. We hope to use the international competition platform to promote excellent quality fibers and innovative technology applications, and encourage and guide enterprises to diversify the product development mode from the source of fiber materials. Judging from the winning works, I find that many fabrics have the idea of delivering green environmental protection and are naturally comfortable. We hope that we can continuously enhance our cooperation with China Textile Industry Federation to achieve better interaction with customers at the value chain level and contribute to the sustainable development of our industry.

Harold Weghorst said: "in line with the sexual communication program, the brand new structure will make our products more clear, and create visibility and enhance exposure in different industries. We will continue to work closely with our customers and industry partners to promote innovation in functionality, performance and sustainability through products we provide in the global industry value chain. "

Under the influence of a series of uncertainties and challenges at home and abroad, it is a must answer for enterprises to go where they should go. As an upstream enterprise in the textile industry chain, self training and self-improvement are the links that Lan Jing will continue to stick to in the future. It is understood that the annual production of the largest Lai Lake factory in Thailand, which is newly invested by Lan Jing group, is up to 100 thousand tons. From production scale, technology leadership to product quality, it is far ahead of peers.

Hu Yueling said: "we are confident that we will continue to maintain a leading position in the sustainable development of the fiber industry, and work with our partners in the industrial chain to make our products better. In the future, we will continue to adhere to the concept of sustainable development, and transmit natural, safe and comfortable products to end-users through various channels and diversified promotion methods, and also convey and convey sustainable environmental concepts to promote sustainable development of the fashion industry.