Adidas Works With The Game Of Power To Launch Limited Ultraboost Joint Running Shoes.

In March 11th, Adidas announced the launch of the six limited edition UltraBOOST joint series running shoes with the HBO TV series "power game".

Since the beginning of 2011, the story of "power game", which happened on the "Weiss Tero mainland", has started a wave in the global entertainment industry, and has quickly integrated into the modern trend culture.

Now, the eighth quarter and the final season are about to start. Adidas has integrated the logo and role characteristics of "Weiss Troll continent" into the design of running shoes.

This joint venture has launched six limited edition UltraBOOST running shoes, presenting the characters, colors and details of the heroes and villains of "Weiss Trojan mainland" by presenting the details.

UltraBOOST's "power game" joint series running shoes show different forces in the "Weiss Tero mainland" faction, such as the shoe tongue with the factions of various factions and the heel labels printed with the motto of the various factions.

The color characteristics of each family badge are also used in the color matching design of shoes, while bringing comfortable foot feeling to runners, it also incorporates family stories in the play of power.

Alberto UnciniManganelli, general manager of Adidas running department, said: "we have been looking forward to cooperating with the game of power.

Nowadays, more and more brands cooperate with TV dramas to break through their respective field limitations and penetrate into pop culture successfully.

We feel that such cross-border cooperation is very meaningful and worth trying.

This joint venture is another important project under the Adidas brand open source strategy (opensourcestrategy).

In this cooperation, we regard Adidas logo shoe UltraBOOST as a canvas and create more possibilities on running shoes. At the same time, it seems to write a series of vivid stories into shoes.

This limited edition UltraBOOST "power game" joint series running shoes will be on sale in March 22, 2019.