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ESPRIT And The Women'S Department Of The United Nations Launched The "We All" Campaign To Empower Women.

2019/3/8 10:48:00 28

ESPRIT

As an international fashion brand, ESPRIT has been paying attention to social responsibility while paying attention to changes in fashion. It is committed to integrating cultural issues into brand creativity and deeply discussing social topics with influence.

In March 2019, ESPRIT, in collaboration with the German Commission of the United Nations women's Department, launched the "WeAll" thematic event jointly, aiming to empower women, encourage the public to empower women, and create an equal social environment for the awakening of women's power.

The brand invited six women rights practitioners from all walks of life to voice the event.

他们分别是女性创业者特丽莎·威廉姆斯和科琳娜·威廉姆斯(Theresa & Corinna Williams),她们在女性导师的支持下开设了纽约首家结合了咖啡厅与其他休闲元素的环保自助洗衣房;90年代五大顶级超模之一塔加纳·帕提兹(Tatjana Patitz),卸下超模光环后,她便投身于环境保护与女权运动等社会公益事业中;公关公司首席、社会活动家梅洛迪·米歇尔伯格(Melodie Michelberger),她致力于联合多方力量参与到妇女平权的运动当中,并通过互联网呼吁性别平等;播客节目《榜样》(Role Models)联合创始人大卫·诺埃尔(David Noel),秉持着男性也需要为女性赋权发声的理念,大卫通过《榜样》栏目采访到大约一百名女性精英,将女性力量展示给公众;超模萨拉·努鲁(SaraNuru),她将其创办的同名咖啡品牌所获盈利用以支持女性创业,并设立努鲁女性协会为她的家乡-埃塞俄比亚的妇女们提供培训,

The spirit of empowerment is pmitted to different corners of the world.

By showing the entrepreneurial stories of the six representative social figures and sharing their ideas, the brand hopes to arouse further public discussion on women's equal rights.

At the same time, ESPRIT launched a "WeAll" white slogan T-shirt made of 100% organic cotton for this event. It deeply implanted the cultural factors of women's concern for women's equal rights and women's true strength into a simple and powerful slogan, encouraging more women to voice their own voice by showing their confidence in clothes.

All proceeds from the sale will be donated to the German Commission of the United Nations women's department to support the further development of gender equality and women's empowerment.

Source: VOGUE Fashion Network

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