Red Cotton International Men'S Wear Week Series: The Localization Of International Design In China

In November 18th,

Forum

The lecture is full.

On the day of the activity, the guests were full.

etc.

The elite gathered at the forum to share their respective international fashion vision.

Distinguished guests

For the theme, respectively, from

From the perspective of operation, brand style, product supply chain, online and offline marketing channels, in-depth analysis and sharing are made based on the experience and experience of fashion industry at home and abroad.

They said that at present, China has become the preferred market for more and more international brands to expand global channels.

At the same time, with the increasing demand of young consumers' personalization, the consumption of Chinese men's clothing begins to develop from the practical and generous value choice to fashion, sports and physical type. It pays more attention to brand fashion taste, product quality and quality experience service, and brings more opportunities for international design resources.

On the other hand, overseas design brands are still facing the problems of channel, business mode and supply chain.

Especially with the continuous development of e-commerce, showroom, exhibition and other diversified channels in the Chinese market, the entry of overseas design brands needs to identify the right brand development mode and positioning, and solve the global supply chain problems of commodities, so as to find suitable application.

Pricing system.

At the same time, overseas designer resources are also a force that can not be ignored.

With the rise of Chinese fashion brands, more and more local brands are integrating with international designer resources, thus enhancing the brand's design level and brand value.

Both overseas brand acquisition and overseas designer resource introduction are feasible choices for the internationalization of local men's wear brands.