Supply Is In Short Supply: Mercedes Benz, BMW, Tesla And Lamborghini Are All Competing For Suede Fabrics.

Whether it is BMW 7 series, Volkswagen Road, or Tesla Model S, even Lamborghini and Mai Karen, are flaunting their own use.

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Many consumers have heard of this fabric, but you may not know that they all come from a Italian company called Alcantara.

Because of the automobile industry

A large number of demand, the company has fallen short of supply.

In the suburb of Milan, Italy, the factory can produce 8 million square meters of Alcantara per annum.

But this is far from enough for market demand.

Since 2009, the use of Alcantara fabrics in the automotive industry has increased by more than 15% per year, and increased by 35% in 2015 alone.

Andrea Borgano, the CEO of Alcantara, had to reject nearly 20% of the orders because of its failure to keep up with manufacturing capability.

To make up for potential losses, they plan to invest 370 million US dollars to double the capacity of the factory.

Alcantara fabric is actually a suede.

But it's more than

Much lighter.

After replacing the leather with this material, Lamborghini's super sports car reduced its weight by 5 kilograms.

In addition, the friction coefficient of Alcantara is very high, so it seldom slips in heavy driving, which makes it suitable for wrapping on steering wheel or sports seat.

This characteristic is especially important for high-performance vehicles. The seat of golf R and the steering wheel of Karen 650S are all made of Alcantara fabric.

Excellent durability is another advantage of Alcantara. It is difficult to wear apart from non-human destruction.

It also has a strong anti fouling capacity, which is very convenient for car owners.

The fire resistance of Alcantara is also not natural material.

It is precisely because of these advantages that it appears more and more in the interior decoration of luxury cars, dashboards, doors, stalls, central console, almost everywhere.

Although Alcantara is a synthetic material, it is much more comfortable and more touching than a hand like fur.

So not only cars, but also the lining of LV bags.

Even Microsoft is promoting the Surface 4 Pro notebook with Alcantara keyboard cover.

As this material becomes more and more famous, the appearance of high-end headphones and iPhone phone shells also appears.

Although Alcantara is not the only company that provides suede for the automotive industry, such as General Motors has its own Microsuede, Mercedes Benz is buying similar materials from another Italian company.

But Alcantara has become the most recognized brand in the field of artificial leather, and sales growth seems to have never slowed down.

Friends who want to experience this fabric on their own cars can also choose to refit them, or buy a genuine Alcantara steering wheel sleeve. The excellent handle will definitely make you love it.