Baobaotai Will Be Privatized, And The Third Largest Shareholder Is Vigna S.

 With the full recovery of performance, Baozhuang PORTS, the parent of high-end fashion, is seeking a more radical transformation.

According to the latest news of fashion business news, Pao international will suspend the announcement this morning, and will issue a notice about the takeover and merger code and insider information. fashion The headline said the suspension was related to privatization, but did not reveal more details.

In 2003, Ports Design Ltd was listed in Hongkong, once known as "the first domestic women's wear". Since June 4, 2015, Ports Design Ltd has officially changed its name to Bao Guo International Holdings Limited. At present, the group has a market value of HK $1 billion 500 million.

According to public information, as of June 30, 2017, the group had three main shareholders, namely, CFS International Inc, Bao Guo international and Vigna S, with a shareholding ratio of 45%, 29.35% and 7.21%, respectively. Among them, the company was listed as the A group.

It is noteworthy that this is not the first news of the privatization of Bao state international. In 2015, it was rumoured that Bao International would sell fashion and clothing business in the currency of 600 million yuan. Subsequently, Bao state international and East Fuhai signed a cancellation agreement, and returned 180 million yuan to reclaim PORTS HK 6% equity. In January 8, 2015, Kenneth Chan spent 119 million 600 thousand Hong Kong dollars to increase 40 million shares of the company's stock.

In October 2016, Bao International was fully taken over by Anthony Chan, the executive director and chief executive officer of Anthony Chan. Jenny Tan was appointed as executive director, authorized representative, President and chief operating officer of the company.

Some people in the industry pointed out that the 39 year old Anthony Chan as the second generation successor of the rich family indicates that baozi is giving full play to the power and replenish the fresh blood of executives.

Anthony Chan is very low-key, standing in the spotlight for a long time, and his trend is only seen in fragmentary news. It is revealed that he has been in charge of the day-to-day operation of the group for more than a year. Anthony Chan is currently the strategic planning director of PORTS Asia Holding (HongKong) Limited. strategy More than 15 years' experience in operation, private equity and corporate finance.

According to fashion headline data, in the 2017 fiscal year ending December, the total revenue of Bao International Group rose 21.5% to 2 billion 243 million yuan, gross profit margin was 77.6%, net profit rose 41.28% to 56 million 900 thousand yuan. The group said that with the revival of the global luxury fashion industry, Baozi and other brands are gaining recognition and welcome in different target segment markets.

As an international high-end brand and a member of the Milan Institute of fashion, Baozi's design team has moved to Milan and London. As part of the product transformation, the brand will no longer be restricted by the traditional fashion week cycle, and consumers will be able to get the new dress for the first time. In addition, the group recently launched a new PORTS V for the millennial generation, which is designed by Milan Vukmirovic, which is the main street.

Through actively layout multi brand strategy to establish diversified product style combinations, positioning differences complementary, and constantly cut into the market segments, so that baozi continuously enhance its popularity, and win more young consumers for it.

In fact, with the success of brand remolding, the performance of Bao Guo international in the first half of 2017 has begun to recover gradually. Besides the remarkable growth of 24.5% in the Chinese market, Po international has also focused its efforts in the markets such as Japan and Korea. Last year it recorded an increase of 4.2% over the fiscal year of 2016.

There is a view that after a series of key efforts in Asia market With the transformation strategy of multi brand younger, PORTS's core brand performance will continue to consolidate its position in the high-end apparel industry and launch the next move.

As of press release, Po International did not respond to any privatization news. However, if the privatization news is true, it will become the second retail delisting of Hong Kong stock in the past year.

In July 27th last year, consortium led by Gao Ling group, CDH investment and executive director of BELLE international, announced that BELLE international was privatized and the total purchase price was HK $53 billion 100 million, setting the largest privatization deal in the history of HKEx.